Michael J. Fox Foundation Launches Charitable Dog Tags with Polo Ralph Lauren

04/08/2011 at 02:30 PM ET

Michael J. Fox and Ralph Lauren Dog Tags
Joe Schildhorn/BFAnyc/Sipa

Talk about serendipity. What began as a chance meeting between Michael J. Fox’s wife Tracy Pollan and Ralph Lauren’s brother Jerry at the RRL store in East Hampton last summer turned into the new Michael J. Fox Foundation Dog Tag partnership, which was fĂȘted at a star-studded party at the Ralph Lauren flagship store in New York City Thursday night. “I was shopping with my son. And then I turn around and Jerry was there,” Pollan explained to PEOPLE at the event. “I didn’t know [Jerry], but he introduced himself. And I said, ‘Oh, I was just showing my son your dog tags. And we had this idea that at some point I want to do dog tags for the foundation.’ And he said, ‘Why don’t you do it with us?'” Fox himself was thrilled by the development — and the surprising ‘family ties,’ if you will. “Tracy kind of presented it complete and in my lap,” Fox told PEOPLE at the event. “And I said, ‘Honey, good work.’ But it’s funny actually, my father was in Korea and my two uncles were in World War II. And my grandfather was in World War I, so I grew up in a military family. In fact, my father’s dog tags were around when I was a kid. And we would take turns wearing them.” The Ralph Lauren suit-clad star, now starring on The Good Wife, also explained his secret to combating Parkinson’s disease: surrounding himself with his loved ones. “For the most part, I think it’s my family,” he shared. “It’s that I’m interested and invested in every day.” You can purchase the unisex tags with inspirational messages, $95 with all net proceeds going to the Michael J. Fox Foundation for Parkinson’s research, at ralphlauren.com and select Ralph Lauren boutiques. –Jeffrey Slonim

READ UP ON OTHER WAYS TO GIVE BACK THROUGH FASHION

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