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Mary-Kate and Ashley Olsen to Launch Online Shopping Site!
Mary-Kate and Ashley Olsen are adding another element to their rapidly-expanding fashion empire. The CFDA-nominated duo has partnered with BeachMint to launch StyleMint.com, an online shopping site that acts like a personal stylist to bring you exclusive apparel using customized shopping technology. “Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience,” Ashley said in a release. “BeachMint is the ideal partner as they share our vision for the brand and have the resources and talent to execute it.” The site will debut with an exclusive T-shirt line, and will offer its members personalized selections from the collection to fit their style profile. StyleMint will also delve into the full shopping experience with trend reports and how-to videos showing shoppers how to wear and pair items. “With StyleMint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers,” Mary-Kate added. StyleMint will launch this summer and will join BeachMint’s expanding family of online brands, including Kate Bosworth’s accessories line, JewelMint. Tell us: Will you check out the Olsen’s new shopping site? –Kim Peiffer