StyleWatch Style News Now

Style News Now

Mary-Kate and Ashley Olsen to Launch Online Shopping Site!

04/07/2011 at 06:00 PM ET

Mary-Kate and Ashley Olsen StyleMintDario Cantatore/FilmMagic

Mary-Kate and Ashley Olsen are adding another element to their rapidly-expanding fashion empire. The CFDA-nominated duo has partnered with BeachMint to launch, an online shopping site that acts like a personal stylist to bring you exclusive apparel using customized shopping technology. “Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience,” Ashley said in a release. “BeachMint is the ideal partner as they share our vision for the brand and have the resources and talent to execute it.” The site will debut with an exclusive T-shirt line, and will offer its members personalized selections from the collection to fit their style profile. StyleMint will also delve into the full shopping experience with trend reports and how-to videos showing shoppers how to wear and pair items. “With, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers,” Mary-Kate added. StyleMint will launch this summer and will join BeachMint’s expanding family of online brands, including Kate Bosworth’s accessories line, JewelMint. Tell us: Will you check out the Olsen’s new shopping site? –Kim Peiffer


Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Bindi Irwin: Remembering My Dad
  • Bindi Irwin: Remembering My Dad
  • Adam Levine's Wedding Details!
  • James Garner: 1928-2014

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 3 comments

lolo on

I think mary kate and ashley looked way better in their teens

Tiereza on

StyleMint requires you invite 10 friends to be able to join. What a scam.

It’s T-Shirt Time for Mary-Kate and Ashley | on

[...] a curated e-commerce community, to introduce a line of sinfully soft shirts through their new site, “There’s nothing better than a simple, chic and versatile T,” Ashley says in a [...]


StyleWatch Concierge

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters