EXCLUSIVE PHOTOS: Jennifer Lopez Works the Camera for Tous Jewelry

04/01/2011 at 10:00 AM ET

Jennifer Lopez for Tous
Courtesy Tous

It’s no surprise that Jennifer Lopez knows how to make jewelry look oh-so-good, but she really turns up the gorgeous factor in her new campaign for Tous. The American Idol judge rocks a variety of ethnic gear accentuated by the sparkling jewels — not to mention some seriously sensual poses — in these exclusive photos, part of a series she recently shot for the 90-year-old Spanish company. Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s president, Salvador Tous. “[She's] a great illustration of our brand.” (Kylie Minogue previously modeled for the company.) The singer-actress obviously had a lot of fun in her new role, too; some outtakes depict a beaming Lopez with her arm around Madame Tous, who helps design the gems. Many of the pieces Lopez sports in her photos (including the brand’s iconic bears) are available on tous-shop.com now — perhaps we’ll see her wearing some on Idol soon? Tell us: What do you think of Lopez’s new campaign? Kate Hogan

Jennifer Lopez for Tous
Courtesy Tous

READ MORE ON LOPEZ’S STYLE AND BEAUTY

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Showing 41 comments

pb on

Love her!! She is stunning. So beautiful & classy.

Vanessa on

I Love TOUS, :) :) :)

Shawn Perry-Caesar on

Does it get any sexier than Jennifer Lopez? Didn’t think so!

Elle on

Beautiful!

GiGi on

Just a true Diva and Amazing business woman.

Rose on

Absolutely stunning~!!! A truly gorgeous lady. Love her on Idol.

Stephanie on

Love the bracelette in the first photo.

Mike on

She’s Still Jenny from the block.

Caracticus on

I’m instantly reminded of the album cover for Rio by Duran Duran…. the 80’s are back in a big way, honey.

Lovelylopez Online : Jennifer Lopez Fansite » » First look at Jennifer’s campaign for “Tous” on

[...] People.com has the first look at Jennifer’s campaign for Tous ! [...]

Lovelylopez Online: Jennifer Lopez Fansite » » Photos: Jennifer Lopez pour les bijoux “Tous” on

[...] People.com a les premières image de la campagne publicitaire de Jennifer pour les  bijoux de la marque “TOUS”! [...]

Dawn on

She gets better with age. She has a confidence that really shows up on camera and think some age and motherhood has really added to that.

tracy on

Beautiful pictures except for the chopsticks up the nose shot, can’t believe that got through.

Hanna Hjerpbakk on

Omg, she looks stunning like always. I love that woman, she’s my hero & my Queen. I just wish i didn’t live so far away from that beauty, but she truly is my biggest idol, and i love her. She’s Beautiful, the mos beautiful woman in the whole world to be honest.

lucy on

she looks beutiful in these picks she know how work it she gave tous why they deserve fashion and glamour. love it’

ellen on

always beautiful my favorite for the longest

lauren on

I used to dislike her, but she seems pretty cool and I love the outfits she is wearing on American Idol. She’s gorgeous.

Sherly on

JLo makes so much effort on her appearence.

Blue Ldy on

I think Jennifer should be a mother instead of a
nanny. Sorry but its true.

Mandy on

Proves not all fashion is pretty. Why is she shoving the chop sticks up her nose?

Jon on

I like Jennifer Lopez’s new Campaign, good luck with it & enjoy! I like the new PHOTOS!

Jennifer Lopez's Tous Jewelry Campaign Ad - PICS | HotSpotATL - Hot 107.9 Atlanta's Home for the Hip-Hop Community on

[...] Lopez was announced as the new face of the 90-year-old Spanish company last month, chosen for her genuineness and charisma, according to the line’s president, Salvador Tous. SOURCE [...]

Aurinna on

She is beautiful & classy
Great rold model for young people.
I love her!

HotLatino on

Can she be any hotter!!!!!! Love her, she’s a goddess

ashley on

SHE IS STUNNING ABSOLUTELY LOVE HER!

DON on

BEAUTIFUL WOMAN AND I LOVE HER ON IDOL. JENNIFER IS SIMPLY AMAZING!

Jennifer Lopez is Gorgeous For Trous Jewelry – Photos on

[...] Photos: People [...]

Kristen on

I think JLO is amazing. What a career from modeling, dancing, acting, judging. I like to watch the American Idol show in High Definition. I never realized the quality of picture and sound until I got this giant Flat Screen TV. I work at DISH Network and I get the Platinum HD package along with my America’s Top 250. I love all the different shows I can watch. I learn stuff, and I get to have a fun time with the reality tv shows.

Jennifer Lopez Campaigns For Tous Jewelry [PHOTOS] on

[...] to People « previous [...]

Jennifer López para Tous | GutenVer on

[...] People Tweet this!Tal vez te interese:Vogue diaries: RihannaVideo: niña en el corredorGabriela Sánchez: [...]

Fashion ModREn » Image of the Day: Jennifer Lopez Eats Jewelry in her Campaign for Tous on

[...] People StyleWatch has an exclusive look at Jennifer Lopez‘s campaign for Tous jewelry. Though the 90-year-old company is Spanish the campaign went with a very literal Asian theme that has the American Idol judge pretending to eat the gems she’s hawking with chopsticks. Yum! [...]

Image of the Day: Jennifer Lopez Eats Jewelry in her Campaign for Tous on

[...] People StyleWatch has an exclusive look at Jennifer Lopez‘s campaign for Tous jewelry. Though the 90-year-old company is Spanish the campaign went with a very literal Asian theme that has the American Idol judge pretending to eat the gems she’s hawking with chopsticks. Yum! [...]

News des Tages: Britney Spears, Jennifer Lopez und Heidi Klum | Promi Queen on

[...] nach Kylie Minogue nun Jennifer Lopez. Die ersten Bilder von J.Lo für den Schmuckhersteller zeigt Stylenews. Die Kampagne ist strahlend und [...]

Jeanette Rivera on

She’s beautiful with makeup and without!!! She has that stunning beauty… Love her fashion!! I love her!! I love her talent!! Muah oxox!

Jeanette Rivera on

Oh I’m so happy for her and her success!!!!

boxofsilver dot com on

well, she is great even she is not a yong lady anmore!

Diana on

LOVE THE FIRST PICTURE !!!! SHE LOOKS AWESOME !!!!

Daisy on

Love her!!!

Jennifer Lopez 4shared - Jennifer Lopez on

[...] presented Jennifer Lopez Celine Dion and Jennifer Lopez as the “World’s favourite of women who like Shakira. Together the princess cut is surrounded her neck and singer herself and her beliefs. [...]

Jennifer Lopez About Her Life - Jennifer Lopez on

[...] in all age groups. The description is an irresistible fragrance. The look is essential to heart. I am very competitive you an advantage over other search for happiness bliss only lasted a year before ending into freesia [...]

baby clothing on

I think that is among the such a lot significant information for me. And i am satisfied studying your article. However wanna commentary on some basic things, The web site style is perfect, the articles is in reality excellent : D. Excellent task, cheers

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