EXCLUSIVE PHOTOS: Jennifer Lopez Works the Camera for Tous Jewelry

04/01/2011 at 10:00 AM ET

Jennifer Lopez for Tous
Courtesy Tous

It’s no surprise that Jennifer Lopez knows how to make jewelry look oh-so-good, but she really turns up the gorgeous factor in her new campaign for Tous. The American Idol judge rocks a variety of ethnic gear accentuated by the sparkling jewels — not to mention some seriously sensual poses — in these exclusive photos, part of a series she recently shot for the 90-year-old Spanish company. Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s president, Salvador Tous. “[She’s] a great illustration of our brand.” (Kylie Minogue previously modeled for the company.) The singer-actress obviously had a lot of fun in her new role, too; some outtakes depict a beaming Lopez with her arm around Madame Tous, who helps design the gems. Many of the pieces Lopez sports in her photos (including the brand’s iconic bears) are available on tous-shop.com now — perhaps we’ll see her wearing some on Idol soon? Tell us: What do you think of Lopez’s new campaign? Kate Hogan

Jennifer Lopez for Tous
Courtesy Tous

READ MORE ON LOPEZ’S STYLE AND BEAUTY

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Fashion ModREn » Image of the Day: Jennifer Lopez Eats Jewelry in her Campaign for Tous on

[…] People StyleWatch has an exclusive look at Jennifer Lopez‘s campaign for Tous jewelry. Though the 90-year-old company is Spanish the campaign went with a very literal Asian theme that has the American Idol judge pretending to eat the gems she’s hawking with chopsticks. Yum! […]

Image of the Day: Jennifer Lopez Eats Jewelry in her Campaign for Tous on

[…] People StyleWatch has an exclusive look at Jennifer Lopez‘s campaign for Tous jewelry. Though the 90-year-old company is Spanish the campaign went with a very literal Asian theme that has the American Idol judge pretending to eat the gems she’s hawking with chopsticks. Yum! […]

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[…] nach Kylie Minogue nun Jennifer Lopez. Die ersten Bilder von J.Lo für den Schmuckhersteller zeigt Stylenews. Die Kampagne ist strahlend und […]

Jeanette Rivera on

She’s beautiful with makeup and without!!! She has that stunning beauty… Love her fashion!! I love her!! I love her talent!! Muah oxox!

Jeanette Rivera on

Oh I’m so happy for her and her success!!!!

boxofsilver dot com on

well, she is great even she is not a yong lady anmore!

Diana on

LOVE THE FIRST PICTURE !!!! SHE LOOKS AWESOME !!!!

Daisy on

Love her!!!

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[…] in all age groups. The description is an irresistible fragrance. The look is essential to heart. I am very competitive you an advantage over other search for happiness bliss only lasted a year before ending into freesia […]

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