EXCLUSIVE PHOTOS: Jennifer Lopez Works the Camera for Tous Jewelry

04/01/2011 at 10:00 AM ET

Jennifer Lopez for Tous
Courtesy Tous

It’s no surprise that Jennifer Lopez knows how to make jewelry look oh-so-good, but she really turns up the gorgeous factor in her new campaign for Tous. The American Idol judge rocks a variety of ethnic gear accentuated by the sparkling jewels — not to mention some seriously sensual poses — in these exclusive photos, part of a series she recently shot for the 90-year-old Spanish company. Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s president, Salvador Tous. “[She's] a great illustration of our brand.” (Kylie Minogue previously modeled for the company.) The singer-actress obviously had a lot of fun in her new role, too; some outtakes depict a beaming Lopez with her arm around Madame Tous, who helps design the gems. Many of the pieces Lopez sports in her photos (including the brand’s iconic bears) are available on tous-shop.com now — perhaps we’ll see her wearing some on Idol soon? Tell us: What do you think of Lopez’s new campaign? Kate Hogan

Jennifer Lopez for Tous
Courtesy Tous

READ MORE ON LOPEZ’S STYLE AND BEAUTY

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Showing 41 comments

pb on

Love her!! She is stunning. So beautiful & classy.

Vanessa on

I Love TOUS, :) :) :)

Shawn Perry-Caesar on

Does it get any sexier than Jennifer Lopez? Didn’t think so!

Elle on

Beautiful!

GiGi on

Just a true Diva and Amazing business woman.

Rose on

Absolutely stunning~!!! A truly gorgeous lady. Love her on Idol.

Stephanie on

Love the bracelette in the first photo.

Mike on

She’s Still Jenny from the block.

Caracticus on

I’m instantly reminded of the album cover for Rio by Duran Duran…. the 80’s are back in a big way, honey.

Lovelylopez Online : Jennifer Lopez Fansite » » First look at Jennifer’s campaign for “Tous” on

[...] People.com has the first look at Jennifer’s campaign for Tous ! [...]

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