Gwen Stefani: I Created L.A.M.B. for Me

03/30/2011 at 01:00 PM ET

Gwen Stefani LAMB
Michael Becker/FOX

Designers often launch clothing collections to share some kind of message with the world, but not Gwen Stefani. The star tells CNN that the idea to create clothes didn’t come from a desire to share her style; it was actually for personal gratification. “For me the line is genuinely for myself,” she says. “I want to make a line of clothes that I want to wear — it’s kind of selfish. ” Though the star admits she lacks the technical qualifications to design solo — “I’m not going to ever be a Vivienne Westwood … I just have a vibe of what I like,” she says — she did grow up watching her mom and grandmother make clothes. “Every holiday we would go to TJY, a little fabric store, and look at patterns and pick out our outfits,” Stefani recalls. When she started with No Doubt at age 17, she says she’d “waste all [her] time at school thinking about [fashion] and drive to the fabric store and just find stuff.” Using Velcro and glue guns, she’d make her stage outfits work. From that point on, her music inspired her looks — and it also inspired her to launch L.A.M.B., in a backwards way. “Nine or 10 years ago, I didn’t know how long I would be doing music,” the 41-year-old admits. “[People] ask you, ‘What are you going to be doing in 10 years?’ and I didn’t know. But I wanted to do something creative.” Tell us: Are you a fan of Stefani’s line? Kim Peiffer

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Showing 11 comments

jennifer on

I’m a HUGE fan! I love Gwen and I love her style. She’s true to herself and doesn’t try to be something she’s not. I like that.

Rosemarie on

I LOVE Gwen,too-her fashion lines,her music,and what an amazing person she is! Even though her L.A.M.B. line may not be couture,her clothes are so fabulously wearable and accessible.

Lea on

LOVE LOVE LOVE Gwen! Her style is fabulous! An amazing entertainer and a very talented designer! She’s super mom & a wonderful wife too! An inspiration to us all that you truly can have it ALL!!

Stylist Brad Goreski To Star In New Reality Show, Liam Gallagher Disses Jay-Z’s Rocawear, And More Fashion News « FUTFS.COM on

[...] • Unlike many designers who wish to change a universe (or something else equally dramatic) with their wardrobe lines, Gwen Stefani certified in a new CNN talk that she launched L.A.M.B. for her possess personal gratification. Nothing more. Nothing less. {People StyleWatch} [...]

Gwen Stefani Takes Her Harajuku Style to Target « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] having fun getting dressed.” This marks the first time the designer, who’s had success with her L.A.M.B. and Harajuku Lovers lines, has created clothes for babies and boys. “Target has given me the [...]

Gwen Stefani Takes Her Harajuku Style to Target « At The Shop on

[...] marks the first time the designer, who’s had success with her L.A.M.B. and Harajuku Lovers lines, has created clothes for babies and [...]

Gwen Stefani Takes Her Harajuku Style to Target | Hollywood Celebrity Gazette on

[...] marks the first time the designer, who’s had success with her L.a.M.B. and Harajuku Lovers lines, has [...]

Aymn on

Between me and my husband we’ve owned more MP3 pylaers over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of pylaers. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

Which Star Has Alice + Olivia’s Stacey Bendet Always Wanted to Dress? | Screw Cable on

[...] “I love Gwen Stefani, and I think she has such amazing style,” Bendet told PEOPLE Monday during her show. “But I never thought about dressing her because she has her own clothing line.” [...]

Which Star Has Alice + Olivia’s Stacey Bendet Always Wanted to Dress? | 13Lei.Net on

[...] “I love Gwen Stefani, and I think she has such amazing style,” Bendet told PEOPLE Monday during her show. “But I never thought about dressing her because she has her own clothing line.” [...]

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