Mary-Kate and Ashley Olsen Measure Up With The Row

03/23/2011 at 10:30 AM ET

Mary-Kate and Ashley Olsen The Row
Courtesy Vogue

Even before receiving recognition from the CFDA for their achievements in womenswear, Mary-Kate and Ashley Olsen had high hopes for their designer collection, The Row. “We hired a showroom and talked buyers through,” Ashley recalls in the April issue of Vogue. “People would drill us about fabric, where we’d make it,” chimes in Mary-Kate. And though buyers were initially skeptical of the line, it soon became clear that the girls’ vision addressed a void in women’s closets. “The first season, customers bought it, so the stores came back,” Mary-Kate boasts. Self-conscious of their diminutive size (they check in at 5’1″), the designers credit this very shortcoming with teaching them the importance of tailoring. “There would be five or six racks of clothes [on set], and they cut them down to fit us — even Chanel,” says Mary-Kate of early life in television and movies. Now, both fashion critics and Hollywood players are taking notice of The Row’s flattering cuts. “It’s beautifully tailored in a modern way. It just fits, chicly,” raves supermodel and friend Lauren Hutton. “It’s classicist, no-bother stuff. I live in it.” To read more about the Olsens’ trip from once-mini moguls to fashion megaminds, check out the full story on vogue.com. –Justine Harman

 

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Courtesy Vogue

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[...] what delineates The Row designers from pairings including Kate and Pippa Middleton, Dakota and Elle Fanning, Beyoncé and Solange [...]

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