Priscilla Presley Launches Jewelry Collection

03/16/2011 at 02:00 PM ET

Priscilla Presley Launches Jewelry Collection
Steve Granitz/WireImage; Inset: Courtesy QVC

Forget the blue suede shoes: Priscilla Presley is venturing into the world of jewelry. The businesswoman (and Elvis Presley’s former wife) has created a new line of baubles called, appropriately, the Priscilla Presley Jewelry Collection, debuting on QVC Friday. “My hopes were that this line would add a little unconventionality and beauty to every woman’s day-to-day,” Presley tells PEOPLE of the intricate necklaces, earrings and rings, designed to emanate rock-meets-red carpet glamour. “It shouldn’t be difficult to accessorize,” she continues. “I have many friends and family who simply feel a panic when trying to put together an outfit. I want my jewelry to be the go-to jewelry. I want women to be able to throw on a pair of jeans or a little black dress but simply reach into the jewelry box without much thought … and just go! No other thoughts than [to] feel unique, beautiful and like a million dollars when they walk out that door.” Sounds like a plan to us! The collection, priced from $23 to $75, launches Friday at 1 a.m. EST on QVC. Tell us: Will you check out Presley’s new line? –Kim Peiffer

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FILED UNDER: Accessories , Jewelry

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