Emma Watson Is the New Face of Lancôme

03/14/2011 at 10:30 AM ET

Emma Watson Lancome
Eamonn McCormack/WireImage

Get ready for some beauty magic: Emma Watson is the newest face of Lancôme. The Harry Potter star, 20, announced the news via Twitter Monday morning after leading followers through a series of clues over the weekend. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” Watson follows in the footsteps of such pretty women as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, and is the brand’s youngest ambassador to date. The partnership comes at a good time: Watson recently shared that she’s taking a break from her studies at Brown University to focus on her “other professional and acting projects. I will still be working towards my degree … it’s just going to take me a semester or two longer than I thought.” Tell us: What do you think of Watson’s latest collaboration? Kate Hogan

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Amanda on

I always hate to see women I admire hawking animal-tested products. I was disappointed to see each of the others mentioned do it, and am disappointed to see Emma do it, too.

Kristen on

I agree with you, Amanda. I wish there was more of a focus on animal testing. There are many great beauty products that are NOT tested on animals – they should be the lines supported by celebrities.

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Lynn on

Although Emma is certainly beautiful, I don’t know if she is “the icon” of her generation. I don’t know how women can be ‘iconic’ at 20, when they don’t even know who they are and they certainly don’t know enough yet to recommend anything, let alone cosmetics, to other women…even to other young women ‘of her generation’, who are all barely out of their teens and honestly, do they really need to use cosmetics at that age? An ‘icon’, in my opinion, should be a woman in her 30s or 40s, or even 50s, who’s used Lancome products and other cosmetics for years and who can speak to other women about which products are better, or worse, and why. That said, I know Lancome simply wants to market their products with the youngest and most symmetrical face they can find, so to that, I say, “Bravo”! Well done, Lancome!

Nicole on

There’s nothing wrong with animal testing. If it works, it works.
To be honest, it disappoints me to see that people are still making a big deal out of it.

Congrats, Emma! I hope you continue to rack in the collaborations/endorsements. :)

cynthia on

For all of those who were not aware that Lancome DOES NOT use any animal testing!

lorelei51h on

I agree with the posts against using products by Companies that conduct animal testing. I don’t need a rabbit with their eyelids removed or forcibly held open testing mascara and other cosmetics. There are plenty of computer simulations for this sort of thing. I also know when I use something and it burns, it can’t be good for me. No matter how many times these products are tested on animals, it’s still not the same as human skin and adverse reactions to the chemicals in the cremes, etc. Also, I like Emma Watson, but an “Icon for her generation”, isn’t that a too much hubris?

Jane on

L’Oreal is Lancomes parent company and they do animal test. L’Oreal has pledged to go cruelty free in 2012. If more of us chose to look for cruelty free products, maybe more companies would make that change.

Marie on

Animal Testing is bad and I can’t support People who are doing this,it’s just horrible for me.I like Animals really much and just thinking on testing Products on them,is making me sad.
Even Emma as their Face can’t change this

Vanessa on

i am super proud of Emma! i would definitely say that she is an icon… being only 24 myself, for me, having her in the spotlight has been enlightening. she has grown from an innocent, little girl to a gorgeous young lady. she has impeccable taste, exudes class and confidence, has incredible work ethics and realizes the importance of education. maybe for an older generation, she is less of an icon, but i think she’s an excellent role model, even for me, who’s slightly older. she’s doing everything right and younger girls should definitely look to her; i have always looked to Emma for inspiration. i think she’s wonderful!

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