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Emma Watson Is the New Face of Lancôme

03/14/2011 at 10:30 AM ET

Emma Watson Lancome
Eamonn McCormack/WireImage

Get ready for some beauty magic: Emma Watson is the newest face of Lancôme. The Harry Potter star, 20, announced the news via Twitter Monday morning after leading followers through a series of clues over the weekend. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” Watson follows in the footsteps of such pretty women as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, and is the brand’s youngest ambassador to date. The partnership comes at a good time: Watson recently shared that she’s taking a break from her studies at Brown University to focus on her “other professional and acting projects. I will still be working towards my degree … it’s just going to take me a semester or two longer than I thought.” Tell us: What do you think of Watson’s latest collaboration? Kate Hogan

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Ooh La La: Emma Watson’s Romantic Lancôme Commercial Debuts « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] midnight in Paris … with a twist! In her first commercial for Lancôme, Emma Watson loses her hat and finds love in the City of Light, all while falling under the spell [...]

Emma Watson, Claudia Schiffer Share Their Understated Style Obsessions « News Hub Today on

[...] things,’” Watson muses in the October issue of Harper’s Bazaar. So the Lancôme beauty goes for a simple fashion trademark: “If I get it right, a kind of drama whilst looking [...]

Emma Watson, Claudia Schiffer Share Their Understated Style Obsessions | Life Style on

[...] things,’” Watson muses in the October issue of Harper’s Bazaar. So the Lancôme beauty goes for a simple fashion trademark: “If I get it right, a kind of drama whilst looking [...]

Emma Watson: Makeup Makes Me Less ‘Pale and English’ « Boys T Shirt « Celebrity News on

[...] lash effect, the star looks to $25 “Hypnôse Doll” mascara (bottom left) by Lancôme, for which she is an ambassador. “I’m big into Twiggy so I do bottom lashes and top lashes,” she explains. [...]

Emma Watson: Makeup Makes Me Less ‘Pale and English’ « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] kewpie lash effect, the star looks to $25 “Hypnôse Doll” mascara (bottom left) by Lancôme, for which she is an ambassador. “I’m big into Twiggy so I do bottom lashes and top lashes,” she explains. “This is really [...]

Emma Watson: Makeup Makes Me Less ‘Pale and English’ | Life Style on

[...] lash effect, the star looks to $25 “Hypnôse Doll” mascara (bottom left) by Lancôme, for which she is an ambassador. “I’m big into Twiggy so I do bottom lashes and top lashes,” she explains. [...]

Emma Watson: Makeup Makes Me Less ‘Pale and English’ | Backlynx on

[...] lash effect, the star looks to $25 “Hypnôse Doll” mascara (bottom left) by Lancôme, for which she is an ambassador. “I’m big into Twiggy so I do bottom lashes and top lashes,” she explains. [...]

Emma Watson’s Latest Lancôme Ad Revealed « Boys T Shirt « Celebrity News on

[...] made magic in her campaign for Trésor Midnight Rose perfume, but Emma Watson‘s newest ad for Lancôme really turns up the heat. The photo, shot by Mario Testino, touts the brand’s new Rogue in [...]

Emma Watson: I Am ‘Careful’ with Fashion | Screw Cable on

[...] what about those ubiquitous Lancôme beauty ads? “Someone asked me why I accepted this job, as I wanted to stand in the shadows,” she [...]

Emma Watson: I Am ‘Careful’ with Fashion | xalyzax on

[...] what about those ubiquitous Lancôme beauty ads? “Someone asked me why I accepted this job, as I wanted to stand in the shadows,” she [...]

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