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Emma Watson Is the New Face of Lancôme

03/14/2011 at 10:30 AM ET

Emma Watson Lancome
Eamonn McCormack/WireImage

Get ready for some beauty magic: Emma Watson is the newest face of Lancôme. The Harry Potter star, 20, announced the news via Twitter Monday morning after leading followers through a series of clues over the weekend. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” Watson follows in the footsteps of such pretty women as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, and is the brand’s youngest ambassador to date. The partnership comes at a good time: Watson recently shared that she’s taking a break from her studies at Brown University to focus on her “other professional and acting projects. I will still be working towards my degree … it’s just going to take me a semester or two longer than I thought.” Tell us: What do you think of Watson’s latest collaboration? Kate Hogan

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windyblue on

Emma is young, and pretty, And that is what Lancome and cosmetic companys look for. They are thinking about the young woman in her 20’s and the teenage girls.
They do not think of the older woman in her 40’s
and 50’s. Who wear make up.

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[...] ever sleep? She’s modeled for Burberry, collaborated with People Tree, started work for Lancome — and don’t forget her day job acting in the Harry Potter movies! Recently, she [...]

ray on

come on. do the research. lancome doesn’t test on animals. from what I’ve learned, lancome is among the few worldwide companies that have done the homework and spent a ton of money and years to pioneer technology that doesn’t have to test on animals. Times have changed. So if you really care, and don’t just want to gossip girls, take a minute to focus on the facts and really help the effort to stop animal testing. as for emma–she’s very cool. ray

Kate moss mario testino rapidshare - Pics: Emma Watson Poses For Mario Testino as Lancome’s Newest Lady! | Mystars.at on

[...] Emma joins the ranks of other lovely ladies who’ve gotten behind the cosmetics line, like Julia Roberts, Anne Hathaway, and Penelope Cruz. Now that she’s taking a break from Brown University, Emma should have plenty of time to [...]

Emma Watson on the Difficulties of Dressing Age Appropriately — and Stylishly! | on

[...] looking smart and looking ready to go on a red carpet but also looking like I’m 21.” The Lancôme face shows similar maturity in her hands-on approach to developing the brand’s Trésor [...]

Dianna on

To Nicole…………..”There’s nothing wrong with animal testing. If it works, it works.
To be honest, it disappoints me to see that people are still making a big deal out of it”.

Are you serious? It’s really a shame that you’re such a heartless uneducated being on this earth. It makes me sick how people like you can actually feel as if there is not one thing wrong with animal testing. If you knew what these animals have to go through everyday such as bleach and different types of chemicals being poured into their eyes while their eyelids are forced open etc., you wouldn’t be making such a rude inconsiderate statement pertaining to the testing on animals and if you do in fact know the truth about what is truly done to these animals then you are one miserable heartless individual. People that don’t care for the welfare of animals are the types of people that you see on the news everyday killing people. If you can’t see the unethicality of it, you’ve got some serious issues.
Seriously, go take a few minutes of your precious time to educate yourself on animal testing and the fact that science has evolved to a point where all as we need is a computer. The very best products I’ve used are cruelty free and believe me before that I used animal tested products before I knew animal testing was taking place. I immediately stopped once I was educated about it.
Stop being so selfish and think about the feelings of other beings on this earth besides yourself. And since you think it’s “no big deal”, maybe you should go volunteer to have your eyelids held open with burning chemicals being pourn into your eyes and have chemicals poured all over your skin until it eats through until you have nothing but sores all over your body. That’s not a big deal is it?

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[...] fashion darling — who recently collaborated with People Tree and Alberta Ferretti and is now the face of Lancôme — who considers style to be her outlet of expression outside of filmmaking. Tell us: What do you [...]

Sneak a Peek at Emma Watson’s Upcoming Lancôme Campaign « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] Watson‘s new Lancôme gig is keeping her busy! Though we have yet to see any ads from her upcoming campaign, in March, the [...]

Sneak a Peek at Emma Watson’s Upcoming Lancôme Campaign | on

[...] Watson‘s new Lancôme gig is keeping her busy! Though we have yet to see any ads from her upcoming campaign, in March, the [...]

Sneak a Peek at Emma Watson’s Upcoming Lancôme Campaign | Life Style on

[...] Watson‘s new Lancôme gig is keeping her busy! Though we have yet to see any ads from her upcoming campaign, in March, the [...]

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