Emma Watson Is the New Face of Lancôme

03/14/2011 at 10:30 AM ET

Emma Watson Lancome
Eamonn McCormack/WireImage

Get ready for some beauty magic: Emma Watson is the newest face of Lancôme. The Harry Potter star, 20, announced the news via Twitter Monday morning after leading followers through a series of clues over the weekend. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” Watson follows in the footsteps of such pretty women as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, and is the brand’s youngest ambassador to date. The partnership comes at a good time: Watson recently shared that she’s taking a break from her studies at Brown University to focus on her “other professional and acting projects. I will still be working towards my degree … it’s just going to take me a semester or two longer than I thought.” Tell us: What do you think of Watson’s latest collaboration? Kate Hogan

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Rumor: Emma Watson – the new face of Lancome | inrumor.com |inrumor on

[...] towards my degree … it’s just going to take me a semester or two longer than I thought,” Emma says. [...]

Lynn on

“Although Emma is certainly beautiful, I don’t know if she is “the icon” of her generation. I don’t know how women can be ‘iconic’ at 20, when they don’t even know who they are and they certainly don’t know enough yet to recommend anything, let alone cosmetics, to other women…even to other young women ‘of her generation’, who are all barely out of their teens and honestly, do they really need to use cosmetics at that age? An ‘icon’, in my opinion, should be a woman in her 30s or 40s, or even 50s, who’s used Lancome products and other cosmetics for years and who can speak to other women about which products are better, or worse, and why. ”

I really have to disagree here. Of course we younger women wear make up. Make up isn’t just to make you look younger but a form of self expression. It is just as much for the young as for the mature. It’s very frustrating that because of her age people would question her ability to represent a make up company. Since when is there an age requirement on iconic beauty? That’s just silly. You want advice on which products to use? Pick up a magazine or do a google search, or better yet, ask your neighborhood twenty year old.

The root of my objection to the role of Emma Watson as “the face of Lancôme cosmetics” is Lancôme’s language in the use of the word, “icon”. Lancome has made the decision for a generation of 20-somethings, that one single 20 year old celebrity is THE ‘icon of her generation’. The definition of the word “icon” is, in this instance, meant to be “a sign or representation that stands for its object by virtue of a resemblance or analogy to it.“ What about all the other 20 year old public figures who act as icon’s in their own right to other people…it’s completely subjective and offensive to impose that language on an entire age bracket. Essentially, in using this language, Lancôme is announcing that this 20-year old woman, who isn’t yet old enough to drink alcohol legally in the United States, and who is still attending university, is qualified to act as a representative of all the 20 year old women in the world …who buy Lancôme cosmetics. My objection was aimed at Lancome , not at Emma, and was about the labeling of ANY INDIVIDUAL 20 year old as an icon of anything. I also posted that the real aim of the Lancome advertisers was to find a popular and frequently Googled public figure with symmetrical features and no skeletons in her closet, which was successfully accomplished and I gave Lancome a ‘thumbs up’ for their efforts. Personally, I’ve used and loved Lancome cosmetics for 25 years, and will continue to do so regardless of their choice of “icon(s)”. On another note, since you brought it up, yes, I also believe that there isn’t a thing in the world that a 20-year old girl (or boy) could tell me, and frankly, the only advice I would seek from my “neighborhood twenty year old”, would be where to find a 45 year old woman with whom I could discuss the things we’ve learned since we’ve grown out of our 20s and grown into the still firm and relatively unwrinkled 40s where we are wiser, calmer, and are leaders and mentors in our communities….leaders and mentors, by the way, to most 20-somethings. Maybe Lancome should pick one of their loyal 40-something customers as the “icon of the 40-something generation”…my bet says they’ll see an increase in their profits.

Celebrity Blog | Babelogs | Celebrity Gossip » Blog Archive » Emma Watson Is The New Face Of Lancôme on

[...] news Emma Watson fans, homegirl has just been named the new celebrity spokesmodel for the Lancôme Cosmetics and Skin Care company! As you may know, Emma has already been named the face of British fashion house Burberry so [...]

Lady of Argonne on

At $30 for a mascara I think the barely adolescent looking Emma is not their target audience.

Emma Watson Gets Lovely For Lancome In Paris! – MTV.com | getblogged.net on

[...] face of LancômeLos Angeles Times (blog)Emma Watson is named as the new face of LancômeDaily MailEmma Watson Is the New Face of LancômePeople MagazineTelegraph.co.uk -USA Today -Times of Indiaall 164 news [...]

Emma Watson is named as the new face of Lancôme – Daily Mail | getblogged.net on

[...] brains ticking over She tweeted a series of cryptic clues ahead of revealing her latest …Emma Watson Is the New Face of LancômePeople MagazineEmma Watson Gets Lovely For Lancome In Paris!MTV.comEmma Watson is Lancôme's [...]

Tyrone on

Amanda you are so right. We shouldn’t test cosmetics on animals. Instead, we should test them on infants because in the event that they get harmed by the lipstick, they will be so young they’d never remember it happening.

Jake Laughton on

Sources say that Emma Watson is secretly engaged to HRH Prince John of England. The Prince is the 8th (8 times) Great Grandson of King James II and VII of England and Scotland. He lives in Exile in America as he has a stronger claim to the throne then the Queen herself. He is more known as HSH Prince John of Rohan.

Dothre on

oh wah how dare she support animal tested products truly a villian such as herself should be punished and humiliated jeez you self righteous people drive me mad i bet 95% of you eat meat which means youre just as guilty of condoning cruelty to animals as the people you like pointing the finger at.

abdullh on

Love Mahabayth .. Nor Pthpinh .. d words Adib. Bazhir I love you love Mamry I want no I love you love Mamrk I love I love you love you I love you love Mamry Mamrk Tattiynh I Love your eyes and the length of lashes love cheeks and red lips I love you love Mamry received I love you love Mamrk teach my life I love you love Harith I love you love your soul in your body and Jamal waist love.I love your body and Jamal waist I Love your hair another yen spam I hear you love on call on me to win Metrouhy claimed they loved me Iaasy And die, Fini Iaasy is from Hanini I love everything residents beauty I love everything described Dalalk Dvak love on you if I dissolve, Thoudniny Ttalainy to go in exclusive, but if I forget my name, but if Tbocny

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