Emma Watson Is the New Face of Lancôme

03/14/2011 at 10:30 AM ET

Emma Watson Lancome
Eamonn McCormack/WireImage

Get ready for some beauty magic: Emma Watson is the newest face of Lancôme. The Harry Potter star, 20, announced the news via Twitter Monday morning after leading followers through a series of clues over the weekend. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” Watson follows in the footsteps of such pretty women as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, and is the brand’s youngest ambassador to date. The partnership comes at a good time: Watson recently shared that she’s taking a break from her studies at Brown University to focus on her “other professional and acting projects. I will still be working towards my degree … it’s just going to take me a semester or two longer than I thought.” Tell us: What do you think of Watson’s latest collaboration? Kate Hogan

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LV in TO on

I don’t understand why this high end beauty company chose such a young face as its image. Of course they’re going to look young and fresh if you are in your teens or early 20’s, it’s not the $100 anti-wrinkle cream!!

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Gabby on

Awesome! I’m so proud of Emma! She’s perfect for Lancome and she’s following in the footsteps of some other amazing women: Juliette Binoche, Isabella Rosselini, Kate Winslet, Anne Hathaway, Penelope Cruz, etc.
She’s definitely the youngest person to ever land a Lancome contract!

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