Emma Watson Is the New Face of Lancôme

03/14/2011 at 10:30 AM ET

Emma Watson Lancome
Eamonn McCormack/WireImage

Get ready for some beauty magic: Emma Watson is the newest face of Lancôme. The Harry Potter star, 20, announced the news via Twitter Monday morning after leading followers through a series of clues over the weekend. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” Lancôme president Youcef Nabi said in a statement. “We are delighted by the new collaboration with Emma, who brings a fresh spirit to Lancôme.” Watson follows in the footsteps of such pretty women as Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, and is the brand’s youngest ambassador to date. The partnership comes at a good time: Watson recently shared that she’s taking a break from her studies at Brown University to focus on her “other professional and acting projects. I will still be working towards my degree … it’s just going to take me a semester or two longer than I thought.” Tell us: What do you think of Watson’s latest collaboration? Kate Hogan

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BJ Paulhus on

I love Emma Watson’s “look” but I still think that Isabella Rossellini was the “true” face of Lancome. When I think of Lancome I immediately picture her.
I wish Emma luck with her new endeavors but being from Rhode Island and having worked at Brown University in my younger days I would love to see her continue with her education at that wonderful university!

nunya on

Animal testing is totally unnecessary in the cosmetics world – just look at the number of amazing companies who DON’T test (Clinique, Revlon, MAC, etc.). It’s always disappointing to me when celebrities sign on as the “face” of a company that still uses this outdated practice.

yay on

Nicole, I don’t know how you could say something like that. Since you feel that it’s okay to test a product on a living creature that can feel pain and that can be disfigured, blinded, etc, maybe you should volunteer to be the “guinea pig” and see how you like it. I know there are some very ignorant people in this world but sometimes I’m amazed nonetheless.

Tommy on

I think it is great to see her as the new face, as she is a great roll model for younge women. As for the animal tested products…most, if not all of the industry is aware of the bad press, so cruel practice has long since stopped. At least they have food and shelter unlike the many stray and abandoned animals around today.

Christine on

I completely agree with you Amanda. I love Artistry cosmetics!!! Not only are they not tested on animals, they are US made products! Pharmaceutical grade make-up and skin care, at a much more affordable price than Lancome. Just my perspective.

MissMel on

@Lynn-What does age have to do with knowing who you are? I am nearly twice Emma’s age and I think she is a remarkable young woman. She has poise and confidence and, fashion wise, she seems to be very aware of what works for her as she is consistently on best-dressed lists and always looks beautiful.

As far as recommending make-up, she has been working as a professional actress since she was 9. Between filming, premieres and photo shoots, she has probably worn more make-up and worked with more professional make-up artists than anyone here. She probably has a better idea of what good make-up is than I do!

Liz on

“Although Emma is certainly beautiful, I don’t know if she is “the icon” of her generation. I don’t know how women can be ‘iconic’ at 20, when they don’t even know who they are and they certainly don’t know enough yet to recommend anything, let alone cosmetics, to other women…even to other young women ‘of her generation’, who are all barely out of their teens and honestly, do they really need to use cosmetics at that age? An ‘icon’, in my opinion, should be a woman in her 30s or 40s, or even 50s, who’s used Lancome products and other cosmetics for years and who can speak to other women about which products are better, or worse, and why. ”

I really have to disagree here. Of course we younger women wear make up. Make up isn’t just to make you look younger but a form of self expression. It is just as much for the young as for the mature. It’s very frustrating that because of her age people would question her ability to represent a make up company. Since when is there an age requirement on iconic beauty? That’s just silly. You want advice on which products to use? Pick up a magazine or do a google search, or better yet, ask your neighborhood twenty year old.

gabby on

her incredible modernity?

what the heck does that mean?

lauren on

modernity is a word – look it up.

Jackie on

I hope L’Oreal/Lancome goes cruelty-free soon. I used to love love love my Miracle perfume. But when I learned of all the animal testing the company does, I knew I had to say goodbye.
It’s silly to some, but really, when do practicing your Principles come in? It’s in the big things AND the little things.

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