Jennifer Lopez Is the New Face of Tous Jewelry

03/11/2011 at 02:00 PM ET

Jennifer Lopez Tous Jewelry
Jesse Grant/WireImage

Is Jennifer Lopez the hardest working woman in show business? The singer, actress and American Idol judge is adding another bullet point to her résumé: she’s the new face of Barcelona-based Tous jewelry. The line’s president Salvador Tous (daughter Rosa is the designer) said in statement that the diva was a natural choice to front the line’s spring ad campaigns, to be shot by photographer Ellen Von Unwerth, because Lopez “is genuine and endlessly charismatic; a great illustration of our brand.” For Lopez, who has long been known to have a thing for bling, the choice to collaborate with the 90-year-old jewelry brand was a no-brainer, she said. “All girls love diamonds!” –Alex Apatoff

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EXCLUSIVE PHOTOS: Jennifer Lopez Works the Camera for Tous Jewelry | Celebs, News and Gossips on

[…] exclusive photos, part of a series she recently shot for the 90-year-old Spanish company. Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s […]

#JenniferLopez (@JLo) in Tous #Jewellery Ad Campaign 2011 « kliou on

[…] exclusive photos, part of a series she recently shot for the 90-year-old Spanish company. Lopez was announced as the new face of Tous last month, chosen for her genuineness and charisma, according to the line’s president, […]

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