Avril Lavigne's Abbey Dawn Clothing Line is 'Rock 'N' Roll'

03/11/2011 at 10:30 AM ET

Avril Lavigne Abbey Dawn
Henry Lamb/Photowire/BEImages

It’s been almost three years since Avril Lavigne debuted her clothing line, Abbey Dawn, and though various looks have come and gone, the brand’s message has stayed the same. “It’s rock ‘n’ roll,” Lavigne told PEOPLE Tuesday night at a party celebrating her new album, Goodbye Lullaby, at SL lounge in New York City. “It’s for a girl who likes to express herself and be edgy. It’s bold, [and] makes a statement. It’s feminine and fun.” Originally conceived as a junior’s line for Kohl’s, Abbey Dawn is now international — “in over 50 countries,” boasts Lavigne — and includes T-shirts, hoodies and caps for women (plus tops and hats for men, too). “I’m very hands-on,” Lavigne explains of her involvement with the line. “Some people probably aren’t but I am. I own it and it’s my idea, my vision.” The 26-year-old rocker says her products, which include fragrances Black Star and Forbidden Rose, connect to her music, too. “The intro to my album is called ‘Black Star,’ and the message behind the fragrance is to reach for the stars,” she shares. “That’s always been my message for fans.” –Reporting by Carlos Greer

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Avril Lavigne’s Abbey Dawn Clothing Line is “Rock ‘N’ Roll” | DAILYSPORTS NEWS TRENDS on

[...] told PEOPLE Tuesday night at a party celebrating her new album, Goodbye Lullaby, at SL… Source Did you like this? Share it:Tweet ← Next post Previous post [...]

Avril Lavigne’s Abbey Dawn Clothing Line is “Rock ‘N’ Roll”| fashion clothing|clothing sale|clothing brands on

[...] the original post here: Avril Lavigne’s Abbey Dawn Clothing Line is “Rock ‘N’ Roll” about [...]

Ali on

How come Kohl’s doesn’t have Abbey Dawn anymore? Where can you find Abbey Dawn? The Kohl’s near me doesn’t have the collection anymore!! I am so dissappointed because I love the Abbey Dawn collection!

Autumn Bradybaugh on

I love love love the new cloths line but its sad because i can only affored about one outfit. Thx avril your awsome!!!

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