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Avril Lavigne's Abbey Dawn Clothing Line is 'Rock 'N' Roll'

03/11/2011 at 10:30 AM ET

Avril Lavigne Abbey Dawn
Henry Lamb/Photowire/BEImages

It’s been almost three years since Avril Lavigne debuted her clothing line, Abbey Dawn, and though various looks have come and gone, the brand’s message has stayed the same. “It’s rock ‘n’ roll,” Lavigne told PEOPLE Tuesday night at a party celebrating her new album, Goodbye Lullaby, at SL lounge in New York City. “It’s for a girl who likes to express herself and be edgy. It’s bold, [and] makes a statement. It’s feminine and fun.” Originally conceived as a junior’s line for Kohl’s, Abbey Dawn is now international — “in over 50 countries,” boasts Lavigne — and includes T-shirts, hoodies and caps for women (plus tops and hats for men, too). “I’m very hands-on,” Lavigne explains of her involvement with the line. “Some people probably aren’t but I am. I own it and it’s my idea, my vision.” The 26-year-old rocker says her products, which include fragrances Black Star and Forbidden Rose, connect to her music, too. “The intro to my album is called ‘Black Star,’ and the message behind the fragrance is to reach for the stars,” she shares. “That’s always been my message for fans.” –Reporting by Carlos Greer

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Avril Lavigne’s Abbey Dawn Clothing Line is “Rock ‘N’ Roll” | DAILYSPORTS NEWS TRENDS on

[...] told PEOPLE Tuesday night at a party celebrating her new album, Goodbye Lullaby, at SL… Source Did you like this? Share it:Tweet ← Next post Previous post [...]

Avril Lavigne’s Abbey Dawn Clothing Line is “Rock ‘N’ Roll”| fashion clothing|clothing sale|clothing brands on

[...] the original post here: Avril Lavigne’s Abbey Dawn Clothing Line is “Rock ‘N’ Roll” about [...]

Ali on

How come Kohl’s doesn’t have Abbey Dawn anymore? Where can you find Abbey Dawn? The Kohl’s near me doesn’t have the collection anymore!! I am so dissappointed because I love the Abbey Dawn collection!

Autumn Bradybaugh on

I love love love the new cloths line but its sad because i can only affored about one outfit. Thx avril your awsome!!!

american apparel models on

The court urged the sides to find a solution to the labor dispute, with one judge saying neither side will like the eventual ruling. The court is expected to take weeks to decide the appeal.

Avril Lavigne’s Abbey Dawn Coming to New York Fashion Week « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] been three years since Avril Lavigne introduced her Abbey Dawn clothing line, but lately, the singer is breathing new life into the rock ‘n’ roll-themed collection — and [...]

Avril Lavigne Has Plans for Your Nails — and Hair! | Screw Cable on

[...] Lavigne, who already lends her vision to a clothing line and two fragrances, wants to add some punk rock to your [...]

Avril Lavigne Has Plans for Your Nails — and Hair! | Celebrity gossip on

[...] Lavigne, who already lends her vision to a clothing line and two fragrances, wants to add some punk rock to your [...]

Avril Lavigne Has Plans for Your Nails — and Hair! | | MY HAIR DESIGNMY HAIR DESIGN on

[...] Lavigne, who already lends her prophesy to a wardrobe line and dual fragrances, wants to supplement some punk stone to your [...]

Avril Lavigne Has Plans for Your Nails — and Hair! | Celebrity Most Wanted on

[...] Lavigne, who already lends her vision to a clothing line and two fragrances, wants to add some punk rock to your [...]

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