Gisele Bündchen Goes Boho for H&M Spring Ads

03/09/2011 at 12:00 PM ET

Gisele Bundchen H&M ads
Courtesy of H&M

Though we’re used to seeing Gisele Bündchen in edgy editorials, the supermodel reveals her softer side in new ads for H&M‘s spring collection. Draped in earthy tones, floral maxiskirts and boho accessories, Bündchen is refreshingly feminine and approachable in the images; a stark contrast to her recent gender-bending turn for Balenciaga. For the laid-back photos, shot by Daniel Jackson, hairstylist Serge Normant perfected the star’s trademark beach-fresh ringlets, while Robert Rydberg’s effortless styling got us jonesing for sandal weather. And while we’re on the fence about the flesh-colored playsuit (below), we think Bündchen pulls the look off with aplomb. Tell us: What do you think of Bündchen’s hippie-chic ads for H&M?Justine Harman

Gisele Bundchen H&M ads
Courtesy H&M

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jackie on

Gisele, could wear a bin liner and make it look like couture. She shows us how the cut-price clothing ought to be worn – if only we had the same lean, toned physique.

Gisele Bündchen and Erin Wasson: The New Faces of ESPIRT | Life Style on

[...] models bring years of stylish experience to the table: supermodel Bündchen worked the camera for H&M and took a boyish turn with Balenciaga, among other projects, while Wasson designs her own line, [...]

Gisele Bündchen and Erin Wasson: The New Faces of ESPIRT « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] models bring years of stylish experience to the table: supermodel Bündchen worked the camera for HM and took a boyish turn with Balenciaga, among other projects, while Wasson designs her own line, [...]

Gisele Bündchen and Erin Wasson: The New Faces of ESPIRT | darkcloudengine.com on

[...] models bring years of stylish experience to the table: supermodel Bündchen worked the camera for H&M and took a boyish turn with Balenciaga, among other projects, while Wasson designs her own line, [...]

Chic Clicks: Nicole Richie Shares New Fragrance Details, Lana Del Rey for H&M? | Screw Cable on

[...] singer Lana Del Rey the new face of H&M? Rumor has it she recently posed for the brand in New York [New York [...]

Chic Clicks: Nicole Richie Shares New Fragrance Details, Lana Del Rey for H&M? | Celebrity Mess on

[...] singer Lana Del Rey the new face of H&M? Rumor has it she recently posed for the brand in New York [New York [...]

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