Bethenny Frankel Launches Skinnygirl Shapewear Line

03/07/2011 at 03:00 PM ET

Bethenny Frankel Shapewear
Neilson Barnard/Getty

Granny panties and corsets? Not in Bethenny Frankel’s closet! The reality star is making undergarments sexy with her line of problem-solving shapewear for her growing Skinnygirl brand. According to WWD, the collection of tummy-smoothing and bulge-concealing shapewear will include sleek, seamless-looking camis, tanks, half-slips, high-waisted briefs and leggings, all with sexy designs and lace detailing. “The line ranges from tank tops in black or beige to my signature color, red, which is a confidence color, and a little daring, but not white because it can make anyone look bigger,” Frankel tells WWD of the collection, which will go head to head with Real Housewives of New York frenemy Jill Zarin’s line of figure fixers Squeez. But Frankel’s collection includes much more than just panty-smoothing pieces: look for what she calls “lazy lingerie” and a sexy apron with a bra, which she claims is “a fun item with a little skirt you might wear for Valentine’s Day to wake up … and fix your husband breakfast in.” Items will sell for $20-$40 and be available mid-March on Skinnygirlshapers.comTell us: Would you buy Frankel’s shapewear? –Kim Peiffer

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Showing 23 comments

Lolly on

HI BETHANNY, I HOPE YOU READ THIS..I HAVE WATCHED YOU FROM THE BEGINNING AND HAVE ALWAYS LIKE YOU ALOT. I HAVE FELT FOR YOU AS I THINK YOU HAVE HAD A TOUGH LIFE AND YOU HAVE MADE SOMETHING OF YOURSELF WHICH YOU SHOULD BE PROUD!! BUT I HAVE TO TELL YOU THIS BECAUSE I THINK YOU ARE WOUND SO TIGHT YOU CAN’T SEE THE FOREST FOR THE TREES. YOU NEED TO LISTEN TO JASON AND SEE HIS FAMILY WHEN HE WANTS. NORMAL PEOPLE DO WANT TO SEE THEIR FAMILIES OFTEN. I LISTENED TO YOUR THERAPIST TELLING YOU THAT SOME PEOPLE DO NOT SEE THEIR FAMILIES FOR YEARS. THAT IS NOT TRUE, IF THEY ARE CLOSE..THEY WANT AND DO SEE AND SPEND TIMES WITH THEIR FAMILIES. I KNOW YOU HAVE YOUR OWN FAMILY NOW..”BUT” AS BAD AS YOU DON’T LIKE IT…YOU WERE NOT BLESSED WITH A TRADITIONAL FAMILY NOR DID YOU HAVE THE LOVE THAT JASON AND MANY OF US DO. I COULD NEVER IMAGINE NOT SPENDING HOLIDAYS WITH MY PARENTS AND HAVING MY CHILDREN BE ABLE TO SPEND ALL THE TIME THEY CAN WITH THEIR GRANDPARENTS AS MANY DON’T HAVE THE BLESSING OF GRANDPARENTS IN THEIR CHILDRENS LIVES. THEY WON’T BE HERE FOREVER AND THE BEST TIMES OF MY LIFE WERE WITH MY GRAND PARENTS AND MY MOM AND DAD..ON WEEKENDS AND HOLIDAYS. SO, WITH THAT SAID. PLEASE GIVE HIM THAT ONE THING. BITE THE BULLET AND DO IT FOR HIM. IT REALLY IS SELFISH (UNLESS YOU DESPISE HIS FAMILY) FOR YOU TO KEEP THEM AWAY FROM BRYN AND JASON AND YOU FOR THAT MATTER. I HONESTLY DON’T KNOW ANYONE THAT STILL HAS THEIR PARENTS AROUND WHO DON’T SPEND EVERY HOLIDAY AND SPECIAL TIMES WITH THEM. THAT IS NORMAL NO MATTER HOW YOU DONT WANT IT TO BE. IT IS. JASON LOVES HIS PARENTS AND YOU NEED TO TRY TO GET OVER THE SELFISHNESS. YOU MAKE REMARKS THAT DONT MAKE SENSE. YOU ARE SAYING RIGHT NOW..(YOUR RERUN IS ON) THAT YOU KNOW HOW IT IS TO BE CLOSE. BUT YOU REALLY DON’T BECAUSE YOU HAVE NOT LIVED IT. YOU SAY THERE IS NO NORMAL..BUT THERE IS. FAMILIES WHO LOVE EACH OTHER WANT TO BE TOGETHER. END OF STORY!!! I CAN’T BELIEVE HOW GOOD AND CALM JASON IS WITH YOU. I KNOW THEY EDIT THIS STUFF AND MAKE THINGS LOOK WORSE THAN THEY ARE BUT PLEASE THINK ABOUT IT. THE MOST WONDERFUL GIFT IS THAT BRYN KNOWS AND SPEND LOTS OF TIME WITH HER GRAND PARENTS. THOSE WILL BE SOME OF HER BEST MEMORIES AND MANY DO NOT GET THAT CHANCE. BETHANNY, ALL OF THIS PUBLICITY WILL END ONE DAY AND YOUR FAMILY WILL BE THERE FOR YOU ALWAYS. IN CLOSING…IT IS TOTALLY NORMAL TO SEE FAMILY AS MUCH AS POSSIBLE BECAUSE THAT IS ALL YOU HAVE AND ONE DAY THEY WILL BE GONE. BETHANNY, STOP PLAYING THE PITY ME CARD TOO. YOU GO NUTS AND ACT CRAZY AND SAY YOU BEAT YOURSELF UP. DEAL WITH IT. I TELL YOU JASON IS A CATCH,I DONT KNOW MANY MEN WHO WOULD PUT UP WITH YOUR ATTITUDE. I JUST DONT WANT TO SEE HIM ONE DAY JUST GET TIRED OF IT AND IT CHANGE EVERYTHING. YOU TWO ARE A CUTE COUPLE YOU REALLY ARE…KEEP IT THE WAY IT WAS WHEN YOU HAD FIRST HAD BRYN..YOU WERE SO CALM AND SWEET AND I THINK THE JOB MAKES YOU CRAZY..I KNOW YOU WANT TO TAKE ADVANTAGE WHILE YOU CAN BUT PLEASE DONT LET IT DESTROY EVERYTHING YOU HAVE THAT IS GOOD. BEST TO YOU…I SAID THIS ONLY TO KNOCK SOME SENSE INTO YOU…AND BYE THE WAY..THE ARTICLE ABOVE WAS WONDERFUL AND YOU SHOULD BE PROUD! BEST TO YOU GUYS.
LOLLY

viewer from ok on

Bethenny……I think the question was if you would purchase your new line of clothing. Not for me (I’m 73 and a widow) but I have daughters, daughters-in-law and grand daughters that I would purchase it for. And for the record not all families are as close as Jason’s. Most of the people I knew when they had small children saw their families once or twice a year. It has been over 2 years since I have seen 3 of my grand daughters. So don’t beat your self up so much.

Linda on

No, I won’t be buying any shapewear because it constricts the flow of lymph in the body. There have been studies which show that women who don’t wear bras have the same breast cancer rate as men (very low). The high breast cancer rate is in bra wearers.

That said, I am curious about the “lazy lingerie” and wonder if it is shapewear, or (hopefully) something different. I also like beige instead of white (and would rather have dark brown instead of black). I hope she will have some lingerie which is a dark, warm red (not just cool red).

Lolly, you obviously are trying to help, but you may want to realize that just because your family does things a certain way does not mean that your way is “normal” and the way other people do things is not normal. Bethenny, you are smart to set boundaries now because it would be much harder to break a habit than to just not get it started in the first place. Can you imagine what Lolly would put her children through if they ever wanted to make their own decisions (and their decisions were not what Lolly wanted) about time spent together, now that the children have allowed Lolly to be in charge of them so long?

Bethenny, you are smart to nip this habit of the parents expecting to be informed about everything you do in the bud. That may have been fine when Jason was single, but he is married now, and once a month is more than enough, especially since you are having overnight visits. Once a month is a good compromise between what Jason is used to (more frequent visits) and what you are used to with your family (infrequent visits). The times I have seen family members once a month (and not even overnight), I feel like I am seeing them all the time.

Bethenny, if you don’t want to be obligated to have overnight visits with Jason’s parents for the rest of your/their lives, you may want to get this habit stopped sooner rather than later. The Bible teaches that children are to “leave their father and mother and cleave to their wife”. (Cleave-stick to.) So, actually, by leaving his parents and sticking to you, Bethenny, Jason is doing the Biblical thing. It may be a challenge since the parents have had so many years of clinging to Jason while he has been an adult, but he will be so much happier once he gets his priorities straight.

lana on

magority of woman in USA are not Skinny.
your chose the name for you prduct using Skinny.
I am not fat and not Skinny. I will not bother with your pducts vew because:
1. the name is intimidating
2. i feel as if you discriminate against
people that are to thin.
3. becaus you Bethenny is too thin
4. most of the woman that have babies
are not as thin as you are.
5. Yoy are not representing magority
because you think that been as thin as
you are is good. it is not good.
rachel Zoe is too thin, and so you are.

lana on

Majority of woman in USA are not Skinny.
your chose the name for you product using Skinny.
I am not fat and not Skinny. I will not bother with your pducts vew because:
1. the name is intimidating
2. i feel as if you discriminate against
people that are not thin.
3. because you Bethenny is too thin
4. most of the woman that have babies
are not as thin as you are.
5. You are not representing majority
because you think that been as thin as
you are is good. it is not good.
Rachel Zoe is too thin, and so you are.

Janine on

Bethany, I adore your new family life and especially your little “Cookies”. I’m so happy
you continue to keep Cookies in your life and part of your busy schedule. I love the “caos” in your day to day operations. “The more you do, the more you want to do”. I would love to be a part of your team. Do you need an employee to run around the country to sell your products??

International Falls, Minnesota

Jenny on

Bethany you are a stong and beautiful lady keep going and be yourself.

Bethenny Frankel Is Worth How Much? on

[...] She has developed her own line of underwear called Skinnygirl Shapewear. [...]

Laurie on

Hi Betheny:
I was not at all intimidated by the name of your shapewear line and I ordered the booty plumper and all I can say is OMG OMG………..I now have the booty I have always dreamed of and I am not skinny but have lost about 50 pounds and my butt went south for life so I had to think fast and I saw you on your show with your booty plumpers and I just went for it and ordered them. I am right now ordering another pair and your other shapers also. Love Love love your line. Keep up the good work girl!! Hugs, Laurie

jaxi on

OMG…what a kick in the face to Jill Zaren shapewear…you ROCK Bethenny…I love you! You deserve all of the happiness you have achieved. I can’t wait to pick up my first bottle of SKM…not in my liquor store yet…but soon I’m sure…

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