StyleWatch Style News Now

Style News Now

Rihanna Inks a Deal as the 'Voice' of Nivea

03/02/2011 at 06:30 PM ET

Rihanna is the new face of
Courtesy Nivea

You glow, girl! Rihanna is bringing her talents to a new kind of gig as an official voice of Nivea. The singer has teamed up with the brand to celebrate their 100-year anniversary in true superstar style — right down to the bare-shouldered photo she shot for the campaign. And while most details of the partnership are still being kept under wraps, a representative for the brand confirms to PEOPLE that the singer will make her official debut with them in May to coincide with the kick-off of Nivea’s centennial anniversary celebration and start of her ‘Loud’ world tour, which Nivea is also sponsoring. As part of her role, the singer will also lead an interactive social media campaign. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans,” Nivea’s Markus Pinger said in a statement. –Katherine Kluznik Rentmeester

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Bindi Irwin: Remembering My Dad
  • Bindi Irwin: Remembering My Dad
  • Adam Levine's Wedding Details!
  • James Garner: 1928-2014

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 4 comments

Kim Kardashian's new single, Rihanna is Nivea's spokesmodel and more! What's Right Now on

[...] 2. Rihanna is the new voice of Nivea! She’ll help the brand celebrate its 100-year anniversary. [People] [...]

Rihanna: My Haircut Transformed My Style | Celebs, News and Gossips on

[...] thing that’s red-hot these days: the star is bigger than ever, from her Grammy wins to her ad campaigns to her new fragrance. And now, she’s opening up in April’s Vogue about becoming a style [...]

RIHANNA IN PARIS, MAY 2011 « Horiwood's Blog on

[...] performing at Nivea’s anniversary event the night before, brand spokesperson Rihanna makes a white hot stop for a photo call in Paris on [...]

Rihanna is the New Face (and Body) of Emporio Armani « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] been flaunting her flawless skin as the face (and voice) of Nivea, and making the world smell a little bit sweeter with her fruity [...]


From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters