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VIDEO: Lady Gaga Gets Surreal for M.A.C Viva Glam

02/24/2011 at 03:00 PM ET

Lady Gaga's MAC Viva Glam Campaign
Courtesy Mac

Lady Gaga never fails to shock and awe — and her new M.A.C Viva Glam Campaign kicks her style evolution into high gear. After debuting an alien-esque look at the Grammy’s, the singer is continuing to go other-worldly, promoting her AIDS-awareness charity partnership with the makeup brand in an ethereal dreamscape in the video below. Wearing screen-siren waves, Gaga is pictured surrounded by crystal-encrusted skulls and a martini glass with a goldfish swimming inside. She ends the clip by applying her eponymous nude-hued lipstick, of which 100% of profits go directly to fight AIDS. Check out M.A.C’s Viva Glam site to see videos and messages from Gaga, and stay tuned for March 17, when the site will transform into an interactive global network, in which fans will be able to take part in a fashion collaboration with Lady Gaga and her stylist. Tell us: What do you think of Lady Gaga’s M.A.C campaign?Kim Peiffer

 

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Showing 23 comments

Sue on

Very creative and mesmerizing. Loved it!

Mandy on

Ummm, MAC has lost it. She did nothing “Gaga-esque”… Weird and not at all attractive.

AROUND THE WEB: ANTM, GEMMA WARD, LADY GAGA, BOBBI BROWN | THE BLAY REPORT on

[...] • Lady Gaga continues to create buzz. This time for her M.A.C. Viva Glam campaign. [PEOPLE/Stylewatch] [...]

Red Skye on

Love it!Definitely a “Lady Gaga” fan.

cd on

egh…you can put lipstick on a pig, it’s still a pig. no talent.

Ethical Style » Lady Gaga Is Cooking Up A Spectacle for MAC Viva Glam on

[...] appears in two videos announcing the launch of an interactive website to be unveiled on March 17, reports People Style Watch: After debuting an alien-esque look at the Grammy’s, the singer is continuing [...]

Zavier on

This is extremely avante garde. It was clearly done by Nick Knight. I think she looks quite gorgeous. I think it’s okay if some people don’t understand it.

Nicki Minaj & Ricky Martin for MAC's 2012 VIVA GLAM Campaign | Fantronomy Blog on

[...] Viva Glam initiative just got a little hotter! Following in the footsteps of fabulous faces like Lady Gaga and Fergie, the M.A.C AIDS Fund has named Ricky Martin and Nicki Minaj as the newest spokespeople [...]

EXCLUSIVE: All the Details of Ricky Martin and Nicki Minaj’s New M.A.C Campaign « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] Viva Glam initiative just got a little hotter! Following in the footsteps of fabulous faces like Lady Gaga and Fergie, the M.A.C AIDS Fund has named Ricky Martin and Nicki Minaj as the newest spokespeople [...]

EXCLUSIVE: All the Details of Ricky Martin and Nicki Minaj’s New M.A.C Campaign | Life Style on

[...] Viva Glam initiative just got a little hotter! Following in the footsteps of fabulous faces like Lady Gaga and Fergie, the M.A.C AIDS Fund has named Ricky Martin and Nicki Minaj as the newest spokespeople [...]

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