VIDEO: Lady Gaga Gets Surreal for M.A.C Viva Glam

02/24/2011 at 03:00 PM ET

Lady Gaga's MAC Viva Glam Campaign
Courtesy Mac

Lady Gaga never fails to shock and awe — and her new M.A.C Viva Glam Campaign kicks her style evolution into high gear. After debuting an alien-esque look at the Grammy’s, the singer is continuing to go other-worldly, promoting her AIDS-awareness charity partnership with the makeup brand in an ethereal dreamscape in the video below. Wearing screen-siren waves, Gaga is pictured surrounded by crystal-encrusted skulls and a martini glass with a goldfish swimming inside. She ends the clip by applying her eponymous nude-hued lipstick, of which 100% of profits go directly to fight AIDS. Check out M.A.C’s Viva Glam site to see videos and messages from Gaga, and stay tuned for March 17, when the site will transform into an interactive global network, in which fans will be able to take part in a fashion collaboration with Lady Gaga and her stylist. Tell us: What do you think of Lady Gaga’s M.A.C campaign?Kim Peiffer

 

FILED UNDER: Beauty , Cosmetics , Lady Gaga

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Juan on

She doesn’t have very big chacha’s, so um, how did she smoosh those lemons together to get grapefruits? Just curious…

Jon on

I liked The VIDEO! I liked Lady Gaga’s M.A.C. campaign! I liked The PHOTO as well!

Vickie on

Loved it!

Crystal on

Weird! I used to really like her but now she just seems off. Can’t say I like it.

Andrea on

I think she is just too weird. I actually want to stay away from her and whatever she is promoting. The only reason I would buy it is because it’s going to a good cause. She keeps going for bigger and bigger but there’s no depth to it, I really did not like the alien thing. You can just be normal too.

Jayne on

B-O-R-R-R-I-N-G-!-!-!

Ella on

She just tries way too hard. At first it was cute and amusing, but now it’s just annoying and fake. Nothing about her seems organic and real. And this almost 2 min promo was just useless. Thanks, but no, thanks, Gaga.

Leana on

A little weird. I wouldn’t know what the ad was all about if I wasn’t aware already. The lipstick is nice though. Bought it and am happy with it. Plus I love the fact that it’s for charity.

Megan on

First let me say, I’m a fan of Lady Gaga’s music but this ad was just kinda creepy and didn’t show off the make up!

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