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Cassie Strips Down in Sexy New Ads for Calvin Klein's ck one Lifestyle Brand

02/24/2011 at 06:00 PM ET

Cassie for Calvin Klein ck one
Courtesy Calvin Klein

Calvin Klein may be beloved by some of Hollywood’s hottest faces for its famous minimalism, but for the re-launch of ck one, the brand is going for no-holds-barred sex appeal. To celebrate the addition of jeans and underwear to the fragrance brand, they’ve recruited hot young things like singer Cassie to appear in ads (check out this exclusive image!) and on video at their new site, ckone.com. This exclusive video (below) shows a sneak peek at the campaign, which features models like Lara Stone, actors and musicians getting their groove on in a stark white room — with a wink to ck one’s ’90s roots with a Salt ‘n’ Pepa tune among others. The company’s multi-platform approach to launching the line is being called their largest digital initiative to date, with fans invited to submit their own video and interact with the cast of the campaign on the site. Go to ckone.com for more details. Tell us: Will you check out ck one’s contemporary new line?

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Showing 7 comments

Natalie on

For once, can’t Calvin Klein just focus on the product instead of using sex to try to sell every single product? As far as Cassie, she is a pretty girl with no career–ever since she became involved with Diddy she hasn’t done a single song or movie. #fail

Tay on

Cassie is the most beautiful woman alive.
And I can’t wait for her new album, when is it coming out?!
The ads looks really great too, CK is always great in campaigns!

trtrtr on

Cassie is so beautiful! Love her!

chet on

cassie is so damn HOT. good look for CK to nab her for the campaign.

catty on

I think she should leave diddy its not good 4 her image! He’s so ghetto and she’s so beautiful and elegant with a funky vibe! Diddy ruins it!

Pawan on

Cassie, the pictures are so cute. You aywals look good in every picture I’ve ever seen of you. OK, Travis looks pretty good too. The dresses are fabulous! Good choice Well worth the trip to OKC. What a fun day that was.

 

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