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EXCLUSIVE: See Kelly Osbourne’s New Material Girl Ads

02/23/2011 at 10:45 AM ET

Kelly Osbourne for Material Girl
Courtesy Iconix

In her ads as the new face of Madonna and daughter Lourdes Leon’s clothing line, Material Girl, Kelly Osbourne is showing off her colorful side — and both Kelly and Lourdes are talking to PEOPLE about their fashion favorites for the upcoming spring season. “The military jacket. I love that and I put it with a bunch of badges on it to make it my own, too,” Leon said recently, whereas Osbourne points to the accessories. “The shoes–there’s a pair of nude heels that I’m really obsessed with,” Osbourne gushed. “There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints,” she said. When it comes to clothes for warmer weather, it’s shorts for spring that are all the rage for the girls. “I’m like obsessed with them,” said Lourdes. But one of the greatest things about the line, Osbourne observes, is that it’s accessible to everyone. “There’s not many other companies besides Material Girl that do clothes at an affordable price that are high fashion and [are] what people see in the magazines and can emulate themselves without having to go and spend $1000 on a dress,” she said. And one of the most important aspects of the line for 14 year old Lourdes was making sure that other girls her age could buy great clothes without breaking the bank. “I don’t go out and buy all of these expensive [clothes]…so it’s good for my friends. It’s good for everybody and it’s good clothing, too.” Shop the line only at Macy’s and macys.com, and read more from Lourdes Leon and Kelly Osbourne in this week’s issue of PEOPLE! —Kim Peiffer; reporting by Pamela Edwards-Christiani

Kelly Osbourne for Material Girl
Courtesy Iconix

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Showing 35 comments

Sofia on

Kelly looks insanely fabulous! Madonna Circa 1985! Love the new “Material Girl” cover girl!
Good choice Madonna & Lourdes!

Natalia on

Kelly looks awesome! Glad Madonna decided to use a “real” looking girl. Go Kelly!

TOYE on

WOW, I WATCHED THIS YOUNG LADY ON DANCING WITH THE STARS AND SHE HAS BLOSSOMED INTO A BEAUTIFUL YOUNG WOMAN, SHE LOOKS ABSOLUTELY FABULOUS!!! KEEP UP THE GOOD WORK, LOOKING GOOD.

Tigs on

Air Brush like crazy.

JCo on

WAY better than Taylor Momsen. I think she’s a better fit than the goth bride of Frankenstein that flashes her chest and upskirt at crowds at the age of 16!

Lori A on

Well of course they are going to air brush! Who doesn’t in print ads???? Besides that, I think Kelly looks STUNNING.

JPX on

Please. She’s been photo-shopped to death. I saw her on the E network the other day with Joan Rivers and she was much heavier than these pictures would have you believe.

EXCLUSIVE: Kelly Osbourne’s New Material Girl Look | DAILYSPORTS NEWS TRENDS on

[...] star debuts her campaign for Madonna’s clothing line Source Did you like this? Share [...]

Meems on

Kelly is very thin and so what if she’s airbrushed it’s an ad of course they’re going to perfect it.

For the children who just want to bash her get over yourselves and grow up. She’s fought long and hard to get where she is and I for one am very happy to see her becoming a very grown up young woman.

Some people can’t be happy for others and just want to see everyone fall. It’s not her fault you’re not happy wtih yourselves.

Susan Lewis on

Kelly looks great!

liz on

Good for Kelly Osborne. She gives hope to so many that with dedication and determination, you can get healthier – and better looking as a by product

Jane on

@JCo, totally agree with you!!
Yes, she probably is airbrushed, but who isn’t in fashion magazines these days?! I’m glad Kelley is finding herself as she gets older, she looks great, I’ve followed her since her family’s show. She really has blossomed to a beautiful woman!

Jules on

Kelly looks good but she needs to get rid of those nasty tattoos. Hopefully, that’s her next order of business…

MysterWright on

Ok, so for me this is full circle. I first saw Kelly on television way back when her family did MTV Cribs at approx. the same age Lourdes is today. She’s come a long, long way. Whereas Kelly’s sister Aimee passed on the chance to mentor her younger siblings in the ways of becoming successful, Kelly isn’t passing on the chance to be a big kid for Lourdes. Kelly has gone from branching out on her own despite being from a successful family with Madonna as her soundtrack with Papa Don’t Preach, to now saying like Madonna did on Like A Prayer that she told people not to mess with her. :) Kelly is asking Lourdes to make a wish like Madonna did Kelly’s age, via her younger self in home movies, in the now-infamous Pepsi commercial.

Kim on

of course this ad is airbrushed, but she still looks good. she has really changed and she looks great

EXCLUSIVE: See Kelly Osbourne’s New Material Girl Ads | DAILYSPORTS NEWS TRENDS on

[...] their fashion favorites for the upcoming spring season. “The military jacket. I love… Source Did you like this? Share [...]

stacey on

I think she looks fabulous!! Quit being haters, most everyone in a magazine is airbrushed.

Kelly Osbourne’s New Material Girl Ads | tattletailzz.com on

[...] Girl, Kelly Osbourne is showing off her colorful side — and both Kelly and Lourdes are talking to People about their fashion favorites for the upcoming spring season. Did you like this? Share it: [...]

Anon on

Still more than I’m willing to pay for most of my clothing. I’d wait for the sale.

anetta on

Kelly looks so good. Good for her congrats!!!!!!!!

Jennifer on

Kelly Osbourne was the perfect choice. Taylor Momsen was horrible. Kelly looks AWESOME!

SarahJane on

LOVE Kelly! She looks so amazing and has come such a long way. Lourdes really seems like she’s got her head on straight, despite having everything the luxuries that come with being Madonna’s daughter :)

ellen on

go Kelly go

Rita on

I can’t believe how beautiful and great Kelly looks. She looks so young now.

ambur on

wow… they sure shaved alot off of her… the girl did drop a bit of pounds but she is still ..oddly shaped

Kim on

Hey Tigs..of course it’s air-brushed. Show me an ad that isn’t! That’s the way it works..even if it’s the most beautiful person in the world. Kelly looks FABULOUS. Can’t believe how she’s worked so hard to get that great body..it paid off!

Denise on

Wow! Kelly looks AMAZING! Loved her on
Dancing With The Stars. And now I love her even
more!!! Keep up the good work. I will definitely
check out the clothes. Material Girl Rocks!

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Kelly Osbourne Debuts New Material Girl Ads (PHOTO) | Bumpshack.com on

[...] may love the jackets, but Kelly says she’s really into the accessories: “The shoes–there’s a pair of nude heels that I’m really obsessed with. There’s so much [...]

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[...] EXCLUSIVE: See Kelly Osbourne’s N&#1077w Clarification Girl Ads Courtesy Iconix In h&#1077r ads &#1072&#1109 th&#1077 n&#1077w face &#959f Madonna &#1072n&#1281 daughter Lourdes Leon’s clothing line, Clarification Girl, Kelly Osbourne &#1110&#1109 &#1109h&#959w&#1110n&#609 &#959ff h&#1077r colorful side — &#1072n&#1281 both Kelly &#1072n&#1281 Lourdes &#1072r&#1077 talking t&#959 PEOPLE &#1072b&#959&#965t th&#1077&#1110r fashion favorites f&#959r th&#1077 upcoming spring season. “Th&#1077 military jacket. I &#406&#1110k&#1077 th&#1072t &#1072n&#1281 I &#1088&#406&#1072&#1089&#1077 [...] Read more &#959n People Magazine [...]

Madonna’s Clothing Line Has a FRESH Face on

[...] replaces Gossip Girl Taylor Momsen as the new “Material Girl”. In an interview with People magazine she said “There’s so much stuff in it that’s so me and what I [...]

grfdds on

the-north-face-triclimate-jackets

maz on

um @jco im no being rude well maybe i am but taylor is a free person she can do what she wants amd if there were 16 year olds there they have probly seen it before. taylor momson is anmazing singer and theres no reason for you to be hateing on her so give her a brake ok if u dont like it u dont have to look at it now do you answer: no you dont btw im yonuger than 16 and iv seen it be4

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