BEAUTY ALERT: Athlete Aimee Mullins is L'Oreal Paris's Newest Face

02/18/2011 at 02:30 PM ET

Aimee Mullins is New Face of L'Oreal
Jason Kempin/Getty

Even before she was chosen as one of PEOPLE’s most beautiful people over a decade ago, athlete Aimee Mullins had already conquered the competitive world of high fashion modeling–despite a condition that has required her to wear prosthetic legs since childhood. Now Mullins has earned another coup, inking a deal as the newest global ambassador for L’Oréal Paris. “The ‘Because I’m Worth It’ tagline means a lot to me,” she says in a statement announcing her appointment. “Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence,” continues Mullins, who was born without fibula bones and whose legs were amputated below the knees when she was a year old to allow her to learn to walk with artificial limbs. Over the years Mullins has shown her range by shifting from track star to model, posing for Kenneth Cole and even becoming a muse to designer Alexander McQueen, whose London show she once walked in wearing intricately carved wooden prosthetics. Aimee joins the L’Oréal Paris family of spokespeople, including Beyoncé, Eva Longoria, Jennifer Lopez and Gwen Stefani. –Kim Peiffer

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Athlete Aimee Mullins: Beauty in Sports Can Be ‘Liberating’ | Screw Cable on

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See Paralympian Ambassador Aimee Mullins’ Specially-Designed Prosthetics | News Celebrity on

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[...] are quite impressive: college softball star, record-setting runner, Alexander McQueen muse, L’Oréal Paris spokeswoman. Add the fact that she had her legs amputated below the knees at just 1 year old, and you can [...]

See Paralympian Ambassador Aimee Mullins’ Specially-Designed Prosthetics | Trends News Replicator on

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