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Colin Firth's Wife, Livia, Brings Eco-Couture to the Red Carpet

02/16/2011 at 10:30 AM ET

Colin Firth's Wife's Eco-Friendly Dresses
Kyle Rover/Startraks

While Colin Firth struts up every red carpet event in the run-up to the Oscars, where he is nominated for Best Actor in the acclaimed film The King’s Speech, his wife Livia Firth is embarking on a Green Carpet Challenge. Taking advantage of the fact that she’ll often be photographed by her husband’s side, Firth decided to bring eco-couture to the red carpet by wearing designers who care about environmental and social justice causes. Firth said she wanted to capitalize on the spotlight by using “this as an opportunity to promote sustainable style and ethical fashion, because these are the things I care about,” she tells the British Observer Magazine this past Sunday. It’s a cause close to Livia’s heart since she owns an eco-retail store in West London. Some of her dresses have even been made from recyclable materials. Last year, Firth wore a black dress to the Oscars designed by Orsola de Castro, which was made of materials retrieved from the dumpsters of fashion houses. For this year’s Golden Globe awards, her dress was dyed by homegrown indigo plants from designer Jeff Garner’s community garden in Tennessee. “I really hope we can convince some big names to sign up and start wearing ethical designers. It can be a little lonely out there. For the moment, they’ll have to put up with me,” said Firth. – Helen I. Hwang

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Eco Chic: Go beyond Earth Hour fashionably « Speaking Chic on

[...] Colin Firth and his wife Livia Firth can wear eco-friendly red carpet outfits, why can’t we? If we look hard enough, there are eco chic clothes out there. Lots of designers [...]

Victoria Beckham Tearfully Thanks David at the British Fashion Awards « Boys T Shirt « Celebrity News on

[...] on by the public. Olivia Palermo, Kate Moss, Kate Hudson, Colin Firth and wife Livia Giuggioli (a proponent of eco-friendly fashion) also [...]

Victoria Beckham Overwhelmed by Tears at Fashion Awards | News Celebrity on

[...] on by the public. Olivia Palermo, Kate Moss, Kate Hudson, Colin Firth and wife Livia Giuggioli (a proponent of eco-friendly fashion) also [...]

Victoria Beckham Tearfully Thanks David at the British Fashion Awards « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] on by the public. Olivia Palermo, Kate Moss, Kate Hudson, Colin Firth and wife Livia Giuggioli (a proponent of eco-friendly fashion) also [...]

Seeing Double: Carey Mulligan Tries the Same Dress Twice | Screw Cable on

[...] and the U.K.’s Telegraph even speculates there’s a method to her manner of dress: Colin Firth’s wife, Livia, is launching her Green Carpet Challenge, asking actresses to wear eco-friendly or pre-worn gowns [...]

Seeing Double: Carey Mulligan Tries the Same Dress Twice « Breaking News | Latest News | Current News on

[...] Mulligan! — and the U.K.’s Telegraph even speculates there’s a method to her manner of dress: Colin Firth’s wife, Livia, is launching her Green Carpet Challenge, asking actresses to wear eco-friendly or pre-worn gowns [...]

Seeing Double: Carey Mulligan Tries the Same Dress Twice | Celebrity Mess on

[...] and the U.K.’s Telegraph even speculates there’s a method to her manner of dress: Colin Firth’s wife, Livia, is launching her Green Carpet Challenge, asking actresses to wear eco-friendly or pre-worn gowns [...]

Seeing Double: Carey Mulligan Tries the Same Dress Twice | xalyzax on

[...] and the U.K.’s Telegraph even speculates there’s a method to her manner of dress: Colin Firth’s wife, Livia, is launching her Green Carpet Challenge, asking actresses to wear eco-friendly or pre-worn gowns [...]

Kate Middleton Tops the Best Dressed List « Divabetic® Blog on

[...] lands atop the list, joined by Diane Kruger, Fan Bingbing, plus Colin Firth and his eco-conscious wife, Livia. Jay-Z and Alicia Keys represent the music world, while New England Patriots quarterback Tom [...]

Victoria Beckham Tearfully Thanks David at the British Fashion Awards | Daily Celebrity News and Videos on

[...] on by the public. Olivia Palermo, Kate Moss, Kate Hudson, Colin Firth and wife Livia Giuggioli (a proponent of eco-friendly fashion) also attended. MEET THE STAR DESIGNERS YOU MUST [...]

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