EXCLUSIVE: Tyra Banks to Launch New Fashion and Beauty Website, typeF.com

02/15/2011 at 09:05 AM ET

Tyra Banks Launches New Website typeF.com
Matt Baron/BEImages

Tyra Banks is already in the process of penning a novel and the 16th cycle of America’s Next Top Model premieres Feb. 23, but the talk-show host has yet another pet project in the works–a new fashion and beauty website called typeF.com. Debuting on March 15, Banks hopes to form an online community that will appeal to all types of women. “We’re celebrating diversity with hair color, skin color, hair textures,” Banks tells PEOPLE. “Every woman will see a reflection of themselves on this site.” Along with features on topics from make-up to clothes, Banks will also contribute to typeF.com: “You’ll see a very strong connection with me on the site.” And as for the website’s name–what does the mystery “f” stand for? “I connect to fierce–that’s what it means to me,” says Banks. “But it allows for women to define themselves. It can mean fashionable, fashion-forward, feisty.” But no need to wait another month for a chance at fun freebies. Visitors will be able to pre-register to enter to win prizes such as an iPod Touch and a trip for two to New York City, complete with a $5,000 shopping spree.–Thailan Pham

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Michael Dossett on

Registered! Tyra and Demand Media have very well-aligned visions when it comes to using online and social media to share a message and communicate/interact with consumers.

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[...] EXCLUSIVE: Tyra Banks to Launch New Fashion and Beauty Website, typeF.com Matt Baron/BEImages Tyra Banks is already in the process of penning a novel and the 16th cycle of America’s Next Top Model premieres Feb. 23, but the talk-show host has yet another pet project in the works–a new fashion and beauty website called typeF.com. Debuting on March 15, Banks hopes to form an online community [...] Read more on People Magazine [...]

chris melley on

I just got done watching from nine am to seven pm whose going be americas next top model. A first for me watching a show like that. I enjoyed it and agreed with the outcome nameing whitney. I don’t understand why you would consider the black girl that had nothing to add but a pretty face, no breast hips, butt, legs, nothing was there. Don;t you think people are looking at the whole person, not just a pretty face. You made the right choice. Not just that did you listen to some of the comments that were made behind the scenes. not very supportive of each other, kind of a turn off.

ffeeph on

ya this is what am talking about web tv hot fashion!

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