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Feb 15 2011 09:05 AM ET

EXCLUSIVE: Tyra Banks to Launch New Fashion and Beauty Website, typeF.com

Tyra Banks Launches New Website typeF.com
Matt Baron/BEImages

Tyra Banks is already in the process of penning a novel and the 16th cycle of America’s Next Top Model premieres Feb. 23, but the talk-show host has yet another pet project in the works–a new fashion and beauty website called typeF.com. Debuting on March 15, Banks hopes to form an online community that will appeal to all types of women. “We’re celebrating diversity with hair color, skin color, hair textures,” Banks tells PEOPLE. “Every woman will see a reflection of themselves on this site.” Along with features on topics from make-up to clothes, Banks will also contribute to typeF.com: “You’ll see a very strong connection with me on the site.” And as for the website’s name–what does the mystery “f” stand for? “I connect to fierce–that’s what it means to me,” says Banks. “But it allows for women to define themselves. It can mean fashionable, fashion-forward, feisty.” But no need to wait another month for a chance at fun freebies. Visitors will be able to pre-register to enter to win prizes such as an iPod Touch and a trip for two to New York City, complete with a $5,000 shopping spree.–Thailan Pham

Tyra Banks

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Registered! Tyra and Demand Media have very well-aligned visions when it comes to using online and social media to share a message and communicate/interact with consumers.

- Michael Dossett on February 15th, 2011

[...] EXCLUSIVE: Tyra Banks to Launch New Fashion and Beauty Website, typeF.com Matt Baron/BEImages Tyra Banks is already in the process of penning a novel and the 16th cycle of America’s Next Top Model premieres Feb. 23, but the talk-show host has yet another pet project in the works–a new fashion and beauty website called typeF.com. Debuting on March 15, Banks hopes to form an online community [...] Read more on People Magazine [...]

- Justin Bieber Rocks Fashion’s Latest Trend: Leaving Your Fly Down on February 15th, 2011

I just got done watching from nine am to seven pm whose going be americas next top model. A first for me watching a show like that. I enjoyed it and agreed with the outcome nameing whitney. I don’t understand why you would consider the black girl that had nothing to add but a pretty face, no breast hips, butt, legs, nothing was there. Don;t you think people are looking at the whole person, not just a pretty face. You made the right choice. Not just that did you listen to some of the comments that were made behind the scenes. not very supportive of each other, kind of a turn off.

- chris melley on February 15th, 2011

ya this is what am talking about web tv hot fashion!

- ffeeph on February 19th, 2011

[...] original post here: EXCLUSIVE: Tyra Banks to Launch New Fashion and Beauty Website, typeF.com Amazon.com [...]

- EXCLUSIVE: Tyra Banks to Launch New Fashion and Beauty Website, typeF.com – Our Guilty Pleasure on March 16th, 2011

[...] fabulous fashion, but deep down inside, she says she’s actually not a haute couture girl. The model-turned-mogul — and current business student — tells New York that all the years spent doing fittings [...]

- Tyra Banks: I’m Not a High-Fashion Girl | Celebs, News and Gossips on March 23rd, 2011

[...] fanciful fashion, though low down inside, she says she’s indeed not a haute couture girl. The model-turned-mogul — and stream business student — tells New York that all a years spent doing equipment for [...]

- Tyra Banks » Blog Archive » Tyra Banks: I’m Not a High-Fashion Girl on March 24th, 2011

- Tyra Banks » Blog Archive » Tyra Banks: I'm Not a High-Fashion Girl – Style News on March 24th, 2011

[...] launching her new style site typeF.com last month, Tyra Banks has been busy dishing on trends, gushing over star looks and [...]

- EXCLUSIVE PREVIEW: Tyra Banks and André Leon Talley Talk Jumpsuits on typeF.com | on April 12th, 2011

[...] was named as the highest paid woman in prime time, with an annual income of $30 million. She also launched the beauty site typeF.com this past [...]

- Tyra Banks Wants To Be The Female Walt Disney | TheGrindstone on July 23rd, 2011

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