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DEAL OF THE DAY: 30% Off of BCBGeneration

01/31/2011 at 09:00 AM ET

Discount on BCBG, BCBGeneration

Its big sister BCBG is known for curve-hugging frocks, but BCBGeneration is full of pieces that take a more relaxed approach to sex appeal. From a so-simple olive pleated dress to on-trend slouchy trousers; from oversized printed tops to fashion-forward peep-toe wedges; the line is stocked with the kind of California cool pieces that are easy to throw on and walk out the door with a minimum of effort — but a maximum of style. Start stocking your wardrobe with a discount on full-priced merch (like this shirtdress, originally $138 but $97 with discount) by clicking here.

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