Heidi Klum to Launch Signature Perfume

01/21/2011 at 11:30 AM ET

Heidi Klum Launches New Fragrance
Splash News Online

Soon Heidi Klum won’t just be helping the world look more fashionable, she’ll be helping it smell sweeter, too, with the launch of a new signature fragrance. The Project Runway host and model announced she will be partnering with Coty Inc. to create a fragrance all her own, called Heidi Klum Shine. For Klum, who has created an empire for herself as a model, clothing designer, television host and the face of European cosmetics company Astor, she’ll be one step closer to world domination—at least the fashion and beauty world, that is. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting,” Klum said in a statement. “I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!'” Heidi Klum Shine is expected to launch in fall 2011. Tell us: Are you looking forward to wearing Heidi Klum’s fragrance? –Kim Peiffer

SEE WHICH OTHER CELEBS HAVE FRAGRANCES IN SHOP YOUR FAVORITE STAR’S SIGNATURE SCENTS!

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Want to Smell Like Heidi Klum? : InStyle.com What's Right Now on

[...] ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’” Klum told People. Of course, the fragrance isn’t the first collaborative venture for the supermodel. [...]

Heidi Klum, Orlando Bloom Land Fragrance Deals | All About Heidi Klum on

[...] with Coty Inc. to create a fragrance all her own, called Heidi Klum Shine. [...] Read more on People Magazine This entry was posted in News and tagged coty inc, Deals, e online, heidi klum, host, Land, [...]

Heidi Klum Launching New Perfume In Fall 2011 | Bumpshack.com on

[...] a statement, she said: “Working for a long time on developing a signature scent and watching it finally come to life is [...]

erilynne on

….She gets on my nerves.

Why does another celebrity need a fragrance? I think there are only types of celebrities that could do a fragrance and she isn’t one of them in my book.

Tammy on

I’m sick and tired of everyone thinking they need to have their own fragrance. I don’t buy any of them.

Jessica on

Why does every celebrity feel they need their own perfume?

Denise on

Because fragrances bring in A LOT of money. I would want one too.

Courtney on

it’s called brand extension and some of the celeb fragrances actually stand the test of time. does White Diamonds ring a bell it’s only been in the top 10 selling perfumes for 18 of it’s 20 years available of course Heidi is no Elizabeth Taylor

kayla on

I think i will purchase the purfume when it comes out.

Abby on

Sounds great to me… I’m sure Heidi, like most celebrities, have them means to buy a lot of fragrances I can’t afford. I would expect her perfume would smell great and hopefully incorporate a lot of the characteristics from those more expensive lines so I can smell great too.

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