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Justin Bieber’s Nail Polish Sells Out Across America!

01/18/2011 at 11:00 AM ET

Justin Bieber OPI Nail Polish
Kyle Rover/Startraks

Looks like Justin Bieber has world domination at his fingertips! Since launching his One Less Lonely Girl nail polish collection for Nicole by OPI exclusively at Walmart weeks ago, all six of the line’s launch colors have sold out at more than 3,000 stores nationwide. “A lot of [Justin's] songs are about making girls feel good,” Suzi Weiss-Fischmann, the brand’s executive vice president and artistic director, says to PEOPLE of the collection’s chart-topping popularity. “He sees that nail polish really makes girls feel good.” In addition to more conservative shades, “there’s some glitter and shimmer,” she says, but adds that just like Justin’s ‘tween-to-mom audience, “There’s something in the One Less Lonely Girl collection [for] anybody.” Despite in-store sell-outs, Beliebers can still get their hands on Justin’s $9 polishes online at walmart.com–and the superstore is currently restocking in locations coast-to-coast. Other retailers will pick up the collection (which will expand to 14 colors) in February. – Hana Choi; reporting by Katherine Kluznik Rentmeester

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Showing 112 comments

Honeybell on January 18th, 2011

A teenage boy marketing nail polish is odd, however adults making hostile judgments about a child and his sexuality is reprehensible. I have heard and seen horrible things said and written by adults about this kid, what a shame.

in Florida on January 18th, 2011

what boy sells nail polish? do we see Myley Cyrus selling pocket knives or Jessica Simpson selling belt buckles? please! Justin Beaver is a temporary fad. He’ll be done before he finishes growing.

JJ on January 18th, 2011

Christine, you say this kid has his head on straight. What? He says he knows that all women are after him. He was on Chelsey Lately and made that comment. He says he knows older women want to be with him. If you ask me that’s not a head on straight, that’s a huge ego. I wish someone would squish it.

SarahJane on January 18th, 2011

He seems like a good kid, and the proceeds from the sales are going to charity. At least he’s using his status and popularity for something good. He knows his audience is “tweens to moms” and marketed a product toward them. While “Justin Bieber Motor Oil” would have been more manly, I doubt it would have sold as well :)

TAMI on January 18th, 2011

I do not understand how an adult could feel ok calling a child creepy or gay. Clearly you are angry about something that has nothing to do with him. Get help quickly!!!

Macy on January 18th, 2011

He has a very aggressive marketing company that is pushing him into our faces at every turn. But they are smart because they are striking while the iron is hot. This kid might just be a fad and he might be gone in 2 years, but this marketing company is becoming rich because of him. I just hope he invests well and saves his money, because if he is just a fad, he will need money when he can’t find another job.

Lisa on January 18th, 2011

No, Tami, I am not angry about anything. I’m just saying it like it is. This whole Justin Bieber marketing typhoon is creepy, and if you happen to catch some of his responses in interviews, the kid is a bit off. If you like him, though, more power to you. To each his own.

Janie on January 18th, 2011

Tami, how do you know these people posting are adults or kids? You DON’T know. He seems like just a child who like to show off. He has an ok voice, but his marketing manager is so good at what he does, that Justin seems like he’s larger than life. These little girls eat that up. I just with Justin wasn’t so much of an egomaniac. He’s soaring so high with his inflated head, that he will crash one day. I just hope that same marketing manager is there to catch him.

Pattimelt on January 18th, 2011

GTFO! He’s not embarrassed by this marketing scheme?! What’s next, JB lipstick? Only in America……….

Justin Bieber’s Nail Polish Sells Out Across America! | Justin Bieber Fansite on January 18th, 2011

[...] more here: Justin Bieber’s Nail Polish Sells Out Across America! Tags: fingertips, launch-colors, line, lonely, nail-polish, nicole, startraks-looks, the-line, [...]

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