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Erin Andrews Is New Face of Reebok

01/14/2011 at 11:00 AM ET

Erin Andrews is New Face of Reebok
Courtesy Reebok

ESPN Broadcaster Erin Andrews is lacing up her running shoes as the new face of Reebok’s ZigTech campaign. The Dancing with the Stars alum and Good Morning America correspondent will join athletes including Peyton Manning, Sidney Crosby, John Wall and Chad Ochocinco. “I have been athletic all my life, and I’m thrilled to be working out in the same footwear and apparel that helps these athletes perform at the top of their game,” said Andrews in a statement. And while she’s offered us a first look at some behind the scene photos from the set of her shoot in Los Angeles, you can see the whole campaign–which will include TV, print and an online component–when it kicks off this spring. “Erin Andrews is the perfect fit for our women’s ZigTech footwear and apparel collection because she is a passionate sports and fitness enthusiast who is inspirational to women nationwide,” said Reebok’s Head of Women’s for the US, Kristen Olson. “It takes extreme energy to be Erin, and Zig technology is just what she needs for working out.” Erin will be the first female to take part of the campaign. Tell us: What do you think of Erin as the new face of Reebok ZigTech?—Kim Peiffer

Erin Andrews is New Face of Reebok
Courtesy Reebok

SEE WHAT OTHER STARS ARE WEARING TO THE GYM IN STARS’ SPORTY STYLES!

FILED UNDER: Accessories , Fitness

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Showing 10 comments

Ana on

Go Gators!

Kate on

Like it. Like her. Just curious why they chose her over an actual female athlete??

ogre on

Besides looking like a model, Erin has an approachable personality and is a good role model. Erin is is also great public speaker and spokesperson. Many women enjoy sports, but just not one sport, and since Erin covers so many of them, she is the perfect pitch woman to represent women.

Linda on

Great choice–she makes the shoes and workout wear look great and perhaps encourage my husband to buy me some. Now if only i could be that flexible. . .

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[…] Erin Andrews Is New Face of Reebok Courtesy Reebok ESPN Broadcaster Erin Andrews is lacing up her running shoes as the new face of Reebok’s ZigTech campaign. The Dancing with the Stars alum and Good Morning America correspondent will join athletes including Peyton Manning, Sidney Crosby, John Wall and Chad Ochocinco. “I have been athletic all my life, and I’m thrilled to […] Read more on People Magazine […]

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[…] 4. A win for sporty girls: ESPN anchor Erin Andrews is the new face of Reebok’s ZigTech campaign. [People] […]

Bettianne Stankus on

The choice could not be better… I applaud you…she’s not only beautiful but also athletic…she works in sports…..

Julia on

She seems a perfect choice to me. Athletic, but not a pro athlete and as such, more “realistically aspirational” for female consumers. Beautiful, approachable, well liked, star on the rise… she seems the perfect match for this kind of endorsement.

mark on

I can’t imagine a better woman for the job ! She has it all beauty, personality, a perfect body, and she loves sports. Congrats Erin

Bob Fishbein on

She will continue to be sought after by many sponsors because she is real and says what is on her mind in a respectful way. She relates to children problems( involved with make a wish foundation, and feeding the hungry.) Relates to adult problems, (breast cancer awareness). She has not let her rise affect her integrity which obviously came from a great upbringing. She is intelligent attractive and down to earth from what I have seen. Good move from a company of which my family and I wear many products. Honest, Hard work does pay off.

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