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The Kardashians Seal Fashion Deal with Sears

01/12/2011 at 02:00 PM ET

The Kardashian Sisters Seal a Fashion Deal with SearsCourtesy PR Newswire

There’s no stopping Khloe, Kourtney and Kim Kardashian! If you couldn’t get enough of their Kardashian line for bebe, here’s another chance. The reality stars are once again teaming together for an even bigger deal with retail stalwart Sears, according to WWD. The brand? The Kardashian Kollection, naturally! “Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices,” said Khloe Kardashian. Come August, more than 400 Sears stores will carry a full line of apparel, lingerie, jewelry and other accessories produced by Australian designer Bruno Schiavi’s Jupi Corp. and will reflect each sister’s individual style. And while prices have yet to be divulged, Kim wants “to make sure that everyone can have access to the Kardashian Kollection.” The company says they will be within the range of other Sears apparel brands and already estimate approximately $200 to $300 million in sales in the first year. This represents a retail coup for the sisters Kardashian, who have been keeping busy aligning themselves with brands like Skechers and QVC, as well as their own successful Dash boutiques in Calabasas, Calif., Miami and New York. Tell us: Would you buy something from the Kardashian Kollection? – Hana Choi

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Showing 9 comments

judy on

From a business stand point this makes a lot of sense. The Kardashian’s have fans that cannot afford the designer clothes they wear, so why not make affordable clothes for others to purchase. You either love them of hate them, they have a good manager in Kris Jenner to help them make good business decisions.

Kaitlin on

Fans of the Kardashians enjoy watching them parade around in Manolos and Herve Leger, and spotting Khloe with her purple Hermes Birkin – girls that are interested in that type of fashion do NOT (and will not) shop for clothing at Sears.

As a 21-year-old, and a big fan of all of the Kardashian sisters, I feel that their line would have been much more attractive if sold at Bloomingdales, etc.

Natalie on

I wish the Kardashian sisters would sit down somewhere. They are constantly running business deals that fail–I believe they would sell toilet cleaners if they could. Maybe if they would take the time to actually concentrate on one thing, they would have more success in business. The last I heard is that their Dash boutique may go bankrupt.

janf on

i wish they would go away please

Kim on

Way to completely steal the Kravet logo!!! I hope they go after you for copyright infringement they have been around for years and will by far be way more successful than you girls will ever be!! I mean really you girls couldnt even come up with your own logo… seriously give it a rest already!!

THEY SUCK on

I would NEVER buy anything they endorse or their lines!

The Kardashian Sisters Work the Camera for Sears | Life Style on

[...] Kardashian Kollection is available in Sears stores now, but Kourtney, Kim and Khloé are still hard at work promoting the line of clothes, lingerie and [...]

The Kardashian Sisters Work the Camera for Sears « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] Kardashian Kollection is available in Sears stores now, but Kourtney, Kim and Khloé are still hard at work promoting the line of clothes, lingerie and [...]

The Kardashian Kollection: Designed for Mixing and Matching « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] She may have worn three Vera Wang wedding dresses when she married Kris Humphries last month, but Kim Kardashian says fashion should usually be about mixing high-end designer looks with more affordable pieces. Along with her sisters, the reigning reality TV princess is expanding her fashion empire with the Kardashian Kollection for Sears. [...]

 

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