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Katie Holmes Is New Face of Ann Taylor

01/12/2011 at 10:30 AM ET

Rumer Willis' Newest Role: Badgley Mischka ModelPhoto by Tom Munro, courtesy of Ann Taylor

Move over, Heidi KlumKatie Holmes is the newest face of all-American brand Ann Taylor. With Holmes’s spring 2011 ads slated to break in March issues of magazines, Ann Taylor released the first ad image of the actress and designer in a sophisticated all-navy outfit, shot by photographer Tom Munro. In a statement on their website, Holmes says, “I’ve been a fan of Ann Taylor since I was a young girl. I grew up loving the clothes…and am really excited to be the face of Ann Taylor for the Spring season. I am thrilled to be part of a brand I believe in.” The company returns the love with Christine Beauchamp, President of Ann Taylor Stores, saying in a statement, “We are thrilled to have Katie as the face of Ann Taylor. Katie personifies the Ann Taylor brand — smart, talented, incredibly chic, and living a full life with beauty and grace. We admire and respect Katie for her intellect, kindness and enduring personal style.” Tell us: What do you think of Katie Holmes as the new face of Ann Taylor? –Melissa Liebling-Goldberg

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Showing 94 comments

Tamara on

Dear Editor,Why is Brittany Snow and Ashanti not listed with the other popular young pretty celebrites?Sincerly,Tamara Jean Smith

Natalie on

I prefe Ann Taylor Loft clothing over Ann Taylor. Loft clothes have a fresher, classic feel, where as Ann Taylor clothes tend to look old fashioned. Katie Holmes seems like a nice girl, but a model she is not.

Waverly on

I think Katie Holmes is the perfect new face for Ann Taylor! She’s classy, classic, and chic.

Blair on

Absolutely stunning. Katie is a gorgeous icon.

April on

Looooove Ann Taylor/Loft

Jessica on

Wow, she really looks great here!! I haven’t been a fan since she got married. Seems she’s gone down hill with her appearance but she looks fantastic here

Jordan on

How expression-less.
Would be a pretty nice ad if she actually looked happy and comfortable in the clothing.

Lisa on

Always thought Katie was a pretty girl and happy to see she will be representing a clothing line. However, I have to agree with Jordan – her facial expression is almost an unhappy stunned look? She has a brilliant smile and should use it :)

Debbie Bush on

I think she is tall and gawky looking. But anyone who marries Tom Cruise always gets too much attention. These two celebs are to stuck on themselves. Though I do like Ann Taylor clothes

Kim on

Her face kinda reminds me of Cameron Diez in this photo… I really like Katie Holmes, so great job!!

S. Biggs on

She’s beautiful!

Peque on

Now, this model add $$$$ to Ann Taylor clothes.

Tracy on

Zzzzz.

Susan on

I agree with others, I think just a hint of a smile (instead of a frown) would have made this photo much more stunning. I ♥ anything Ann Taylor.

Pam on

Blech.

Kim H on

She may be the face of Ann Taylor, but honestly, does she even wear their clothes. When you see her she is always paired with other designers, not a store bought label like Ann Taylor.

Pauline on

It’s the ‘model mug’ look, pensive, serious, perhaps slightly constipated… actually think it does show off a true beauty ~ not having to flash the pearlies (of course, the pro make up & hair styling doesn’t hurt either!!)

Lauren on

Perfect choice, since you need Katie Holmes’s bank account to afford Ann Taylor clothes!

Debbie on

I love it! Katie looks great no matter what! She’s just now finally coming into her own! Way to go Ann Taylor. Great job. Hope you keep her for a long time.

Patricia Kamrath on

I certainly will NOT shop at Ann Taylor stores for sure now! Katy Cruise is not an example of an independent and sylish woman.

Jon on

I think Katie Holmes as The New Face of Ann Taylor is great, good luck! I like The PHOTO of her! Also, Rooney Mara looks great on The February Issue of W Magazine as Lisbeth Salander from her new Movie, The Girl With The Dragon Tattoo, and The PHOTO, sorry it hurt when she got holes in her ear fro the piercings, etc.

Maureen Mann on

I take offense to woman telling another woman that
she is tall and gawky. If you don’t have anything nice to say, keep it to yourself. Put yourself in that position. Do you want someone to say hurtful things about you, Debbie Bush! Kindness goes a LONG way. Katie looks quite beautiful.

Alyssa on

i think i may be the only one disappointed in this reveal…she has absolutely no style which is evident in all her recent photos and yet we all have to keep glorifying her for marrying Tom Cruise…am I the only one who recognizes it is not her talent that has kept her around…she would be like all her other no-name creek cast members if she hadn’t married a guy that could be her dad

lynn on

Haters and complainers everywhere. What happened to “if you can’t say something nice don’t say it”. Who made any of you negative people the experts on what’s beautiful or not, who deserves it or not, who’s happy or not….who knows what the photographer told her to look like! Yea, you can express your opinion but naysayers on these “forums” get really old. I’ve just got to stop looking at them! :)

Linda on

I agree with Alyssa. The only reason why she married Tom Cruise was because she was failing as an actress. She picks roles in movies that dont suit her personality, she picks old people to marry, to act about and old clothes. Is she trying to be old or what? I dont like her, never go to or watch any of her lame movies.

LCD on

I think she is perfect, she really has class.

Amy on

OH PLEASE – anyone who doesn’t think this picture is stunning and that she looks brilliant is either jealous or smoking something. I don’t think she has the widest range of an actress, but stylish she IS.

Hugh Johnson on

Get a life, people!!

jamiej on

I guess the third Mrs. Cruise needs to make money. It is almost time for Mr. Cruise to start looking for wife #4.

Amber on

LOVE!!!

Linda on

@Amy – anyone can be stylish if you have a good stylist ( Ann Taylor ), make up Artist and Hair Stylist ! Shoot, I could look like Cameron Diaz if I had all that. Tom probably paid Ann Taylor just to have her on the cover. She should be doing more FUN things her age … like Gucci, Victoria Secret, Betsey Johnson … not Ann Taylor. Blah … my grandma looks just as good in these clothes.

Anita on

If this is Ann Taylor’s idea of a makeover no wonder the brand is failing.

TJ on

Can you say “hair extensions and massive airbrushing?” Geez, she looks NOTHING like this photo compared to the snapshot photos taken of her with Tom and uber-spoiled Suri.

Lynne on

Love Ann Taylor Loft also, but if they persist in paying her to be the spokesperson, I might have to rethink my preferences!

Ellie on

I think she is the perfect person for this job!!!

Selma on

She looks amazingly beautiful. Nice picture Katie!

Jessica Rabbit on

“How expression-less.
Would be a pretty nice ad if she actually looked happy and comfortable in the clothing.”

I agree. But how can she look happy and comfortable in the clothing when she is obviously unhappy and uncomfortable in her life?

Ally on

Like her..don’t know much about the clothes…but I don’t think I’d call her an Icon…who was she …really…before she married Tom Cruise?? mmhhmm…a B/C list actress. just sayin…not hatin on her…just don’t think she needs to be idolized!! Much prettier, talented people out there that don’t need airbrushing..

JulieA on

Isn’t this in direct conflict with her OWN line of clothing? How can she stump for Ann Taylor while creating her own line? Oh well..she looks great!

toya on

She’s very pretty in my opinion. But she wouldn’t be caught dead in AT clothes.

Liza on

I think she looks really beautiful here. In professional photos, she always does. I’ve always thought she was a better model than an actress. She should stick to just taking photos..and not speaking…ever.

stef on

Smile!!! you are Ann Taylor´s face. Katie Holmes looks beautiful…but a new face should have some spark.

Jon on

In a PEOPLE VIDEO, it’s nice that Maria Bello said there is Hope in Haiti! I’m glad that Golden-Voiced, Ted Williams, will be entering Rehab, like Dr. Phil has Mentioned, I wish him the best and I hope everything works out?

Kelly R. on

I don’t get how Katie Holmes is the new face of Ann Taylor when she is working on her own clothing line that is insanely expensive btw…doesn’t make sense because it is a conflict of interest! I feel she is trying to find her groove again within the Entertainment Industry and it is just not working. Sad really.

Sherry on

Wonder if Suri approves….

Lorri on

While I have been an Ann Taylor fan for many years, I am not a fan of Katie Holmes since she has been married to Tom Cruise. She seems to be robotic, and has lost a sense of her fun and independence. As a professional young woman, I am actually turned off by Katie being the new face of Ann.

jill on

She looks great!

ELC on

This is what Ann Taylor thinks is a model for their stores? She looks very happy in this picture. Would it have killed her to put on a smile?She looks kind of strickened. Would they have picked her if she wasn’t Mrs. Cruise? I don’t think she was the right choice, but hey I’m not a fan of her or her husband. She does nothing for me and all I can say is when I enter Ann Taylor Loft and think of her-out I will go.

Amanda on

I just lost any desire I had to wear anything in Ann Taylor.

Sylvie on

She actually looks very nice! The fact that she isn’t smiling really isn’t her fault. If the photographer says “be more serious” or “scowl at the camera” I guess that’s what she has to do. ;)

Juan on

Great, Ann Taylor decided to go with someone who looks anorexic. It’s supposed to be a brand for normal women – not actress/models. Not to mention, it’s not attractive if you look like her in this picture.

Evelyn on

Katie is a beautiful soul, however I agree with some responses that her facial expression does not sell the clothes she is wearing. When I think of Ann Taylor clothing or AT Loft, I smile. I know when I wear the clothing line, it does not wear me. Sassy and Chic and well groomed is the way the clothes make me feel, this picture is not expressing the line of clothes by Ann Taylor makes a woman feel. Bad Ad!!! I love Katie, when she bought cupcakes locally in Shreveport, I saw the down to earth person she is with style, this Ad does not portray that. She has a million dollar smile, should have used that smile.

Rebecca on

Chic? Talented? SMART???? She is waiting for her “planet” people!! Chic? no!! She won’t even put a coat on her daughter on the dead of winter. On herself? You bet. Talented is way too much of a stretch. And smart? Look who she married and sold her soul to. Not at all. Won’t get my business or my time.

sandy on

I’m sorry .. I just don’t see it .. she doesn’t impress me at all ….

Sharon on

I have always loved Ann Taylor stores. Their clothes work well for women especially in a professional field. Not big on the idea of her as their model. That is definitely not the style of clothes that she wears. Does make me want to rethink shopping there. What were they thinking?

Elizabeth on

I agree with Juan’s comment:

“Great, Ann Taylor decided to go with someone who looks anorexic.”

Nice to see that a man that actually has a brain! Juan, you should give me a ring some time ;)

Lena on

Katie fits their aesthetic-classy and chic.

Robin Feltner on

Katie is a fantastic choice. Reserved, understated, yet classy and sophisticated. Perfect.

Valerie on

Will never shop at Ann Taylor again. What a poor excuse as a representation of Ann Taylor and America. Cut up card 5 minutes ago. Will encourage others to do the same.

Rachel on

Not everyone who is tall and attractive makes a good model. She looks awkward and forced; seems they only chose her because of celeb status. Dislike.

Abby on

I think Katie is a great face for Ann Taylor, but her expression here is too “dark” for the line. She should have just gone with her own personality.

Jenn on

Oh… she has let herself go.. she needs to loose 150lbs… divorce Tom and resume being yourself.

Love Ann Taylor loft… great stuff.

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[...] to have Katie as the face of Ann Taylor," the company’s president, Christine Beauchamp, said in a statement. "Katie personifies the Ann Taylor brand — smart, talented, incredibly chic, and living [...]

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Aloe on

I think that being the face a Ann Taylor is a good fit for Katie Holmes. Their clothes are bland and boring just like her personality.

Katie Holmes: The New Face of Ann Taylor | Williagolab's Blog on

[...] to have Katie as the face of Ann Taylor," the company’s president, Christine Beauchamp, said in a statement. "Katie personifies the Ann Taylor brand — smart, talented, incredibly chic, and living [...]

Polly on

Perfect. A crazy whacko as the face of the most ass-backward corporation in the industry.

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Patty on

Style icon and model?? I don’t think so… most of the time she looks pretty frumpy and her hair looks a mess. She has a beautiful smile but you don’t se her smiling too much anymore. Rees Witherspoon or Hillary Swank would have been good choices.

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Junebug on

The difference I found between Ann Taylor and Ann Taylor Loft is that Loft does not have Petite.

Love clothes but not much budget to have them altered.

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maria on

I think Katie is beautiful and does personify the Ann Taylor look. Awesome outfit on her. I did think Naomi Watts did a wonderful spread and both women are qualified to represent Ann Taylor.

I worked at Ann Taylor nice clothes but some are too conservative and clients and staff can be snobby. Worked at The Loft too and prefered that.

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Kim on

I love this suit I have been looking for it but none of the Ann Taylors is San Antonio has it yet. I even called up to Houston.. Would to get this one…

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