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Katie Holmes Is New Face of Ann Taylor

01/12/2011 at 10:30 AM ET

Rumer Willis' Newest Role: Badgley Mischka ModelPhoto by Tom Munro, courtesy of Ann Taylor

Move over, Heidi Klum — Katie Holmes is the newest face of all-American brand Ann Taylor. With Holmes’s spring 2011 ads slated to break in March issues of magazines, Ann Taylor released the first ad image of the actress and designer in a sophisticated all-navy outfit, shot by photographer Tom Munro. In a statement on their website, Holmes says, “I’ve been a fan of Ann Taylor since I was a young girl. I grew up loving the clothes…and am really excited to be the face of Ann Taylor for the Spring season. I am thrilled to be part of a brand I believe in.” The company returns the love with Christine Beauchamp, President of Ann Taylor Stores, saying in a statement, “We are thrilled to have Katie as the face of Ann Taylor. Katie personifies the Ann Taylor brand — smart, talented, incredibly chic, and living a full life with beauty and grace. We admire and respect Katie for her intellect, kindness and enduring personal style.” Tell us: What do you think of Katie Holmes as the new face of Ann Taylor? –Melissa Liebling-Goldberg

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Showing 94 comments

Liza on January 12th, 2011

I think she looks really beautiful here. In professional photos, she always does. I’ve always thought she was a better model than an actress. She should stick to just taking photos..and not speaking…ever.

stef on January 12th, 2011

Smile!!! you are Ann Taylor´s face. Katie Holmes looks beautiful…but a new face should have some spark.

Jon on January 12th, 2011

In a PEOPLE VIDEO, it’s nice that Maria Bello said there is Hope in Haiti! I’m glad that Golden-Voiced, Ted Williams, will be entering Rehab, like Dr. Phil has Mentioned, I wish him the best and I hope everything works out?

Kelly R. on January 12th, 2011

I don’t get how Katie Holmes is the new face of Ann Taylor when she is working on her own clothing line that is insanely expensive btw…doesn’t make sense because it is a conflict of interest! I feel she is trying to find her groove again within the Entertainment Industry and it is just not working. Sad really.

Sherry on January 12th, 2011

Wonder if Suri approves….

Lorri on January 12th, 2011

While I have been an Ann Taylor fan for many years, I am not a fan of Katie Holmes since she has been married to Tom Cruise. She seems to be robotic, and has lost a sense of her fun and independence. As a professional young woman, I am actually turned off by Katie being the new face of Ann.

jill on January 12th, 2011

She looks great!

ELC on January 12th, 2011

This is what Ann Taylor thinks is a model for their stores? She looks very happy in this picture. Would it have killed her to put on a smile?She looks kind of strickened. Would they have picked her if she wasn’t Mrs. Cruise? I don’t think she was the right choice, but hey I’m not a fan of her or her husband. She does nothing for me and all I can say is when I enter Ann Taylor Loft and think of her-out I will go.

Amanda on January 12th, 2011

I just lost any desire I had to wear anything in Ann Taylor.

Sylvie on January 12th, 2011

She actually looks very nice! The fact that she isn’t smiling really isn’t her fault. If the photographer says “be more serious” or “scowl at the camera” I guess that’s what she has to do. ;)

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