FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

triscuit on

Has anyone ever actually seen a model without the makeup etc…? They get the jobs because they are unique! This girl is beautiful inside too! UNLIKE other “Hollywood Brats” Stop trying to tear people down!!! GO RUMER and good job Bruce and Demi for rasing your kids with morals!!!

Anna on

I think she looks just beautiful. Yes, she has a unique look that may not appeal to everybody, but that is what makes a person “unique” and beautiful.

MEL on

The photoshop has helped and all the plastic surgery. She still is ugllly

Edie on

I think she’s lovely…
The jealousy smells. She’s young, just getting started and deserves a little respect. Keep the hate speech to yourselves, please!


she’s way to young to be posing..her legs aren’t even developed yet, and she’s got this huge butt on her, ugh.

Annette on

She’s beautiful but has the same expression on her face in all the pics. She’s in the mag because of who her mom and dad are that’s for sure! She certainly has a butterface

yvonnique on

Go Rumer, do you girl!!!

Lori on

What can’t money buy? She’s lucky her parents are famous..this girl would never make it on her looks!

Elle on

I agree with Kim. And this is truly not being said in a mean spirit, but if her parents were not movie stars I highly doubt she’d have a hope to be “modeling”.

Ann MacKenzie on

It was a gorgeous shoot – beautiful girl, beautiful dress and gowns!

She’s got a great face and figure! She reminds me of Kristen Stewart!

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