FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman


Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix


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Showing 145 comments

Isabel on

Again, a daughter of a celebrity with no achievment of her own got not so much deserved attention. She is no model, no actress, no star t all. Just a daughter…this is kind of sad. Talent? Hard work? Anything? NOT AT ALL! Maybe she is cheap…Why not take someone like, let’s say Lady Gaga, Taylor Swift, Kristen Stewart or Reese Witherspoon (for example), at least they made it on their own.

annie on

love the comment below about the extra face! it’s so true.

Megan on

In all honesty, I’ve never found her pretty- until I saw these photos. The last one is my favorite of her. She does have a lot of face, but it kind of reminds me of an antique beauty. She’s not blonde with big boobs and huge lips. She’s natural and that’s beautiful!

Bonnie on

She looks beautiful. She has a unique look that is beautiful and she has a great body. What a perfect person to reflect this brand….

rowdygirl on

She’s just Bruce Willis in a dress. She can’t help it.

Lizzy on

Wow, the power of nepotism takes on a whole new meaning with this. This girl should not be an actress and she should not be a model. I could accept her as an actress if she were any good (after all, you don’t have to be stunning to be an actress), but as a model, this is just absurd.

Sam on

I don’t know quite what to say about these pictures. She is so homely that she is almost pretty in a weird way. I can’t look straight at her but I can’t look away either

Margo on

Great camouflaged chin…you can hardly tell she really belongs to Jay Leno.

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Lori on

OK…Maybe she isn’t a typical model, but have you people seen Kate Moss without make-up and photoshop? She looks like nothing more than the girl next door. Not a great, classic beauty. However, the camera loves her. As for Rumer, I think she has a unique look that she can capitalize on. Give her a break! Lovely photos Rumer!

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