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FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman

CLICK THROUGH TO SEE MORE OF RUMER WILLIS FOR BADGLEY MISCKHA!

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

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Showing 145 comments

Rat on

The girl is lovely, bet none of you jealous brats could ever do the shoot as nicely as Rumer did.

rnich on

I am not trying to be mean but she is very unattractive. Demi Moore was beautiful even before all her surgery!!!

linda on

Your right about the looks, she has none! When I found out she was going to be the model, I said WHAT!!! Maybe she has a good personality.

Brit on

LOVE HER!!! These pictures are amazing. I’m glad she isn’t typical “Hollywood” that’s what makes her beautiful!!

Scout on

She looks like Molly Shannon (in the black and white ad)wearing a dress made from rags.

BJV on

The photos of Rumer are beautiful. For all those who are critical, look in the mirror. Beauty is more than a pretty face.

Amanda on

I wish my parents were famous so i can be a model!!!

jeannette on

she looks beautiful♥

Chaos on

Call it what you will… real, different, interesting.. we all know the girl has no natural and sorry but in my opinion very little photoshopped beauty… you can say what you want but if she would have had to “compete” for this job without the status her parent’s celebrity has afforded her we all know she wouldn’t be the model in these pictures.. not hating.. just keeping it real.. its not her fault that the mix of her parent’s genes wasn’t a good one for her.. her sisters actually are attractive.. she just seemed to have gotten the bad luck of getting all the unattractive physical attributes of her parents.. I actually kind of feel sorry for her.

Elecia Stevens-Markulis on

I am sorry there is no amount of make-up or clothes that can make her cute she is not never will be! That chin too much!

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