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FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka? –Justine Harman

CLICK THROUGH TO SEE MORE OF RUMER WILLIS FOR BADGLEY MISCKHA!

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

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Showing 145 comments

Joanie on January 13th, 2011

Poor, unfortunate-looking girl. I just feel sorry for her.

Judy on January 13th, 2011

Wonderful, beautiful pictures of a girl who is very average in the looks dept. They’ve done a great job, with clothes, make-up and smoke and mirrors. But, most of your top models are not great beauties either. Some are down right homely, but have a certain something that makes them very successful at what they do.
More power to her!

Judy on January 13th, 2011

I also think that her parents are average looking people also. Let’s face it. Most people are “average” at best. I never thought Demi Moore was a great beauty although very cute and attractive when young. The hair has to go, though. Way, too yuck on a woman of her age, hanging in her face in the hippie style of the 60′s. Her teeth look false and a bad fit also. She would be way more attractive with the hair shortened up and away from her face, with some height on top.
Overly long, hanging hair on a woman that old does not make them look young. It ages them. Same for Jennifer Aniston. They get AAA* for keeping in shape!

angel on January 13th, 2011

she ok-would be so fun to play like this-no one is perfect-sometimes imperfection better than looking like a “clone” of all other models-super skinny, 6 feet tall, fake everything she probably had stuff done too-if i had money i would fix all flaws-but dont be so mean people-this is such small stuff to be “worried” about so many other things going on in world-this is so superficial!!!

JaniceJ on January 13th, 2011

There is something sexy about this young model, rather different looking but models well.

She’s baaaack… | Jblog on January 14th, 2011

[...] employed and working for People.com and PeopleStyleWatch.com where I write photo galleries and pen news posts for our Style blog on a daily basis. In my downtime I have started to write a novel based on my [...]

Rumer Willis For Badgley Mischka Summer 2011 Ad Campaign — StyleFrizz on January 18th, 2011

[...] Yes she’s wearing extensions, but let’s concentrate on the gorgeous princess-ish dresses and the dreamy beach landscape. There’s got to be something you like in these images – if not the girl then the dress. If not the dress, then maybe the location… Lastly, maybe the photoshop – op on the pale peach dress image – see the shoes, to her left? They’re placed behind her but they’re unnaturally big. Talk about focus on accessories! (you can click the photo to see a larger image) (via) [...]

My Blog » Blog Archive » Rumer Willis: I Raid My Mom’s Closet on March 5th, 2011

[...] “But the problem is when my sisters raid my closet and my stuff disappears.” Willis, whose stunning ads were recently revealed, makes the perfect face for the company, designer Mark Badgley told PEOPLE. [...]

Mark Badgley, James Mischka Reveal the Celebrity They’re Dying to Dress | xalyzax on February 15th, 2012

[...] recent months the designers have dressed Dame Helen Mirren, Rumer Willis (who was a face of the brand) and Melissa McCarthy. “We’re a big fan,” Badgley said of the comedienne. [...]

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