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FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka? –Justine Harman

CLICK THROUGH TO SEE MORE OF RUMER WILLIS FOR BADGLEY MISCKHA!

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

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Showing 145 comments

Val on January 12th, 2011

I’m not at all mad at her. If I had famous parents like hers, I would be taking advantage of whatever opportunies I could also. The same could be said about the Smiths, Willow and Jaden. However, I do think Jaden has some acting skills.

Nik on January 12th, 2011

Seriously??? If her parents werent famous she would never have been selected as a model for Walmart let alone Badgley Mischka. Way to go Demi and Brad for using your connections to get your daughter a modeling gig. I ain’t mad atcha. I just wish I had the same connections.

JR Jake on January 12th, 2011

She wears those clothes VERY NICELY. Rumor has a style all her own, she can lay claim to features others will never be able. Nothing wrong with a strong jawed women as long as she is not yappy. Love those dresses on her.

too funny on January 12th, 2011

too funny. Everyone has the Perfect Angle when it comes to Photos. Yes. Everyone is Perfect. it is finding that “right” pose for the face. These work, big time.

the_dude on January 12th, 2011

I wonder what her parents had to do to get her this gig?

mel on January 12th, 2011

she has demis body but bruces someone squared face. think it looks good.

randal on January 12th, 2011

I don’t find Demi beautiful. Nice bod though.And if Bruce was wearing a dress i certainly wouldn’t do him.She’s her parents kid. Wonder what she thinks. Maybe she’s in here own reality.Out of touch with the real world.

jediG on January 12th, 2011

Its amazing how 2 reasonably attractive people could come together and create such an unattractive child…

Top Posts — WordPress.com on January 12th, 2011

[...] FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign Courtesy Iconix [...]

jez on January 12th, 2011

Aaaaahh! The wonders of PhotoShop!

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