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FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka? –Justine Harman

CLICK THROUGH TO SEE MORE OF RUMER WILLIS FOR BADGLEY MISCKHA!

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

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Showing 145 comments

Pam on January 12th, 2011

I don’t get the choice of models chosen by this brand. The dresses shown here are gorgeous, though – especially the two in color. Perhaps they are showing their clothes will look good on anyone. Or perhaps they did not want the clothes overshadowed by the model. It’s a mystery.

C-Bear on January 12th, 2011

Unconventional beauty. The photos are lovely and while she’s not your typical “beautiful model” she looks quite nice I think. If I was given the opportunity to wear beautiful dresses and have my photograph taken by professional photographers, I’d probably go for it. Even if everyone hated the photos, I’d at least have the opportunity to feel like someone special for the day and I’d have some nice pictures at the end of it,.. maybe. To me,she represents more of a “real person” wearing the dresses instead of the “supermodel”, at least visually. She does have a pretty impressive Hollywood lineage.

LOOKINOUT on January 12th, 2011

As all of the above comments prove, beauty is in the eye of the beholder!
How boring life would be if we all looked identical.

jazzy rozzy on January 12th, 2011

I say Rumor looks Fabulous in all three pictures
and she is just as beautiful as her mom Demi.

Keli on January 12th, 2011

The photographer did a good job, but like others have said, this girl is not model material. There is nothing physically beautiful about her, not her eyes, mouth, nose, nothing there is spectacular. All she has going for her is her name. And lets be honest, Demi Moore would be nothing without haircolor and lots of money to spend on herself. Have you seen her legs? UGH!! I just hope we don’t start seeing Rumor’s face all over and hearing the media go on and on and on about her ‘beauty.’

Reeshemah on January 12th, 2011

Honestly I just don’t think she is cute. I’m not jealous just honest.

Sarah on January 12th, 2011

I especially like the last one in the flowy pink dress, although all the pics are lovely. Photoshopped? Perhaps, I don’t really know, but more than that, this just shows that everyone has a unique beauty about them. Combine the right elements and you too can be your glamourous best!

Vanessa on January 12th, 2011

they did a great job using the hair to cover up her long face and make it look rounder, the styling and the photoshop is really top notch and they made her look completely different than she actually looks. I’m sure everyone would love to have pictures where they look this good. she will never be a traditionally pretty girl and if she wasn’t the daughter of movie star no she would never have gotten this job but since she did at least the pictures are really nice.

Nickie on January 12th, 2011

Really hate to say it but that girl is homely. No looks, no talent. Got her foot in the door due to family connections. Ugh.

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