StyleWatch Style News Now

Style News Now

FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

01/12/2011 at 08:00 AM ET

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka?Justine Harman

CLICK THROUGH TO SEE MORE OF RUMER WILLIS FOR BADGLEY MISCKHA!

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

FOR MORE SANDY POSES, CHECK OUT BEACH PATROL: WINTER GETAWAYS

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Bindi Irwin: Remembering My Dad
  • Bindi Irwin: Remembering My Dad
  • Adam Levine's Wedding Details!
  • James Garner: 1928-2014

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 145 comments

monica on

She looks nice as long as they cover up that uber huge chin

Jester on

As the saying goes ‘If you can’t say anything nice, don’t say anything at all’ so my comment is:
“Beautiful dresses”.

Scott Sadowski on

Give the young lady a break people,I think it is a beautiful photo shoot, and Rumer looks confident and seems centered.You dont see her in the tabloids,for unflattering situations and company she’s keeping.Kudos To her parents,if the only unflattering things being said about her,are by shallow,in no position to judge jealous “haters”.

Heather A. on

Puh-LEEEZE. This woman had the good fortune to be born to famous, powerful parents; but for that, no one on Earth would know who she is.

Actress? She is completely insignificant, and has very little discernible talent.

Model? Her eyes are sunken and narrow, and her jaw is enormous. Twice as big as Jay Leno’s. Her face makes me throw up in my mouth.

Lyn on

She is just like the rest of us… shes a real young woman, with flaws and we should be happy that famous parents or not she is given the opportunity to do something she enjoys. If on the flip side it were us, flaws and all up there, we too would loooove a little photoshop! Way to go Rummer,.

mohmad on

hi i need to know more about yuo

Leslee on

Not so sure that the aforementioned “booty” is photoshopped, as she does have curves. When standing that way, it certainly becomes more pronounced.

As for whether she is beautiful and the “model type” is really subjective. Some of the most in demand models out there are a bit surprising, to say the least. The fashion world does not revolve around the Christie Brinkley prototype. Some of them on the runway and in high end layouts are almost shockingly different from what we imagine.

Here are a few:
Adina Fohlin
Tanya D
Masha Tyelna
Magdalena Frackowiak
Daiane Conterato

Annette on

The pics are nice, but I am sorry … This girl is not pretty at all. If she didn’t have famous parents, she wouldn’t be an actress or a model

Dina on

They did good in hiding her face.

mary on

Sorry this girl is NOT PRETYY AT ALL. iF NOT FOR HER PARENTS WE WOULD NEVER SEE HER FACE. I AM NOT GOING TO BUY THEIR BAGS. :(

Next | 1 … | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | Next | Show All

Advertisement


StyleWatch Concierge
 

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters