Rumer Willis Picked to Front New Badgley Mischka Ad Campaign

12/16/2010 at 12:00 PM ET

Rumor Willis Heads to High Fashion for Badgley Mischka
Courtesy Badgley Mischka

Looks like Rumer Willis is taking a break from building her acting career to try her hand at something new — modeling! Luxe label Badgley Mischka, designed by the dapper due Mark Badgley and James Mischka, have tapped the 22-year-old to front their spring 2011 campaign. “I was thrilled and honored to be chosen to represent the Badgley Mischka brand,” Rumer said in a release, following in the star-studded path of Eva Longoria, Carrie Underwood and Brooke Shields by fronting the brand. “Working with Mark and James is an incredible opportunity.” The offspring of Hollywood hotshots Demi Moore and Bruce Willis was photographed by Tony Duran in Malibu, Calif. for the campaign which will showcase couture eveningwear, the new Mark + James contemporary collection, swimwear and chic accessories like shoes, bags and jewelry. And how did she grab the attention of the oh-so chic designers for the campaign breaking this March? “We adore Rumer, she is glamorous, youthful and fun,” the designing duo said. “Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.” Tell us: What do you think of Rumer’s new move?Jessie Goldberg

VOTE ON STARS’ LATEST FASHION IN LAST NIGHT’S LOOK: HIT OR MISS?

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Liz on

Way to go Rumer! I think she is so beautiful in such a unique way. Very cool.

Dee on

I agree….sometimes she doesn’t look so great in her photos, but when I’ve seen her in “The House Bunny” and “Sorority Row” – her beauty was noticeable. She has a unique look about her.

rose on

blahhhh ,

Liz on

jeez, really?

Rumer Willis Picked to Front New Badgley Mischka Ad Campaign – People Magazine | fashionista lifestyle on

[...] Rumer Willis Picked to Front New Badgley Mischka Ad Campaign – People Magazine Share and [...]

Amanda on

She did look amazing on The House Bunny, didn’t even realize it was her!

Laura on

Saying she has a “unique” look about her is just a nice way of saying she’s unattractive. She’s like a mashed up caricature of both Bruce and Demi. At least it looks like she is trying to be pretty. She seems to always dress nice and have her hair and makeup done.

KRN on

With THAT chin? really?

Uncomfortable on

Good for her. The designers were looking for someone like Ms. Willis who is known to be hip, popular in the Hollywood circles, and has money to spend on fashion. BM are obviously (to me) marketing to her age group with their newer, lower priced, contemporary line, and she fits the demographic. However, I am tired of this path in marketing. I think it borders on irresponsible. Teens and older are bombarded with media messages like this one to feel hip and Hollywood if they buy these products, and that they are not hip if they cannot afford to fit in.

Linney on

Wow. She is definitely not a classic beauty. I would categorize her as a potato face.

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