StyleWatch Style News Now

Style News Now

Rumer Willis Picked to Front New Badgley Mischka Ad Campaign

12/16/2010 at 12:00 PM ET

Rumor Willis Heads to High Fashion for Badgley Mischka
Courtesy Badgley Mischka

Looks like Rumer Willis is taking a break from building her acting career to try her hand at something new — modeling! Luxe label Badgley Mischka, designed by the dapper due Mark Badgley and James Mischka, have tapped the 22-year-old to front their spring 2011 campaign. “I was thrilled and honored to be chosen to represent the Badgley Mischka brand,” Rumer said in a release, following in the star-studded path of Eva Longoria, Carrie Underwood and Brooke Shields by fronting the brand. “Working with Mark and James is an incredible opportunity.” The offspring of Hollywood hotshots Demi Moore and Bruce Willis was photographed by Tony Duran in Malibu, Calif. for the campaign which will showcase couture eveningwear, the new Mark + James contemporary collection, swimwear and chic accessories like shoes, bags and jewelry. And how did she grab the attention of the oh-so chic designers for the campaign breaking this March? “We adore Rumer, she is glamorous, youthful and fun,” the designing duo said. “Rumer captures the spirit of all of our spring collections, especially our newly launched Mark + James collection.” Tell us: What do you think of Rumer’s new move?Jessie Goldberg

VOTE ON STARS’ LATEST FASHION IN LAST NIGHT’S LOOK: HIT OR MISS?

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Angelina: Inside Her Brave Choice
  • Angelina: Inside Her Brave Choice
  • New Details on the Ohio Three
  • Prince Harry Takes America!

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 74 comments

Liz on

Way to go Rumer! I think she is so beautiful in such a unique way. Very cool.

Dee on

I agree….sometimes she doesn’t look so great in her photos, but when I’ve seen her in “The House Bunny” and “Sorority Row” – her beauty was noticeable. She has a unique look about her.

rose on

blahhhh ,

Liz on

jeez, really?

Rumer Willis Picked to Front New Badgley Mischka Ad Campaign – People Magazine | fashionista lifestyle on

[...] Rumer Willis Picked to Front New Badgley Mischka Ad Campaign – People Magazine Share and [...]

Amanda on

She did look amazing on The House Bunny, didn’t even realize it was her!

Laura on

Saying she has a “unique” look about her is just a nice way of saying she’s unattractive. She’s like a mashed up caricature of both Bruce and Demi. At least it looks like she is trying to be pretty. She seems to always dress nice and have her hair and makeup done.

KRN on

With THAT chin? really?

Uncomfortable on

Good for her. The designers were looking for someone like Ms. Willis who is known to be hip, popular in the Hollywood circles, and has money to spend on fashion. BM are obviously (to me) marketing to her age group with their newer, lower priced, contemporary line, and she fits the demographic. However, I am tired of this path in marketing. I think it borders on irresponsible. Teens and older are bombarded with media messages like this one to feel hip and Hollywood if they buy these products, and that they are not hip if they cannot afford to fit in.

Linney on

Wow. She is definitely not a classic beauty. I would categorize her as a potato face.

kk on

Wow, the comment sections on many web sites these days are snake pits, full of venom. You’d think that most people would be glad to see an unconventional face in advertising, esp. fashion ads, because most of us real people out here in the world are unconventional, too! Meaning, we’re no Cindy Crawfords, but that doesn’t mean we’re not beautiful in our own way. That should be celebrated more in ads, esp. in the fashion world, but it’s not. We get the same types and the same faces over and over. I guess that’s what most people like, bland, boring, same, same, same. Barbie never dies.

tereza on

she seems to be a lovely girl. maybe just a little chin retouch to enhance her already beautiful self. if i had the money i would refresh mine.

Kat on

@ Laura – I agree 110%! Totally looks like a mashed up combo of her mom and dad, and not in a good way. There are some pictures where she is kinda pretty, but others where she is very much not… oh well, either way, good for her.

Laurie on

I am not trying to be mean or catty – but she is not a beauty and if she wasn’t the child of Bruce and Demi she would never get a modeling contract.

Lala on

WOW!! what else can you say other than that and that we all have different taste? good for her!! :)

katie on

shame you many of you for being so cruel. this is a young woman with feelings! i sincerely hope that you are able to let go of your anger and resentment. as for rumor willis, i am a huge fan and wish her much success and happiness! she’s lovey just as she is.

silsmojo on

She’s not the typical ‘classic’ beauty but then, she’s not being asked to model for Victoria Secret either. I say it nice to see someone REAL for a change. Good for her!

Jon on

I think this is great news, Good luck, and I like The PHOTO!

Becky on

she should only be allowed to model with a bag over her face….

DP on

I think an acting career is taking a break from her.

Natalie on

Rumer….seems like a sweet girl, but let’s be honest, a model she is not. Rumer and her sisters look just like their dad, and got very few of their genes (looks wise) from their mom. This is not meant to be mean, it’s just a matter of fact. Fortunately, real beauty lies on the inside…so we will see!

Paul on

Beauty is in the eye of the beholder, and I’m sure Rumer is beautiful on the inside, but a model? I don’t think so. Sorry, but a nose job is in order.

Amy on

You really just have to be thin to model. Being pretty is not a necessity anymore.

Jill on

Dang, Becky that was harsh! I did think she looked pretty in House Bunny. She’s hit and miss, I guess kinda like all of us. We have our pretty days and then we have our not so pretty days.

Silvermist on

Haha, Laura and Linney…so true. At least she’s not letting it stop her. But honestly, if she didn’t have her parents behind her, nobody would even give her a second glance…especially designers.

Deb on

If she wasn’t the daughter of famous people she’d never get this job. She’s just not an attractive person.

JKlineberry on

It’s really unfortunate that she got her mothers body with her fathers face

Rumer Willis got a job… as a model. on

[...] [From People] [...]

Melissa on

Wow, really???? She’s soooooooo not cute.

Rumer Willis got a job… as a model. | Blogging With The Stars on

[...] [From People] [...]

who cares on

I’m sorry, but I do not find this young lady attrative in any sense at all.
She is almost unfortunate looking.

Jenna on

Trust- if her mother weren’t Demi Moore, she would not be modeling, let alone acting. She does have a great body, but with that chin and those scrunchy eyes, she is not the total package. Just sayin…

Reason on

Shame…Shame…Shame….some of the comments are cruel and totally unnecessary. I wish Rumor the best and I hope she lands more lucrative contracts.

KT on

This is a case of mommy and daddy getting her a job – she is very coarse looking and has no acting talent. It will take a lot of air brushing to help her out.

Gia on

I’m sorry, but ewwww. NOT a model.

Twixle on

Rumer is a very unique beauty! She got her daddy’s face and her mother’s body. Lets be glad she didn’t get her mother’s face and her daddy’s body, lol!

Lee Marazzato on

I can think of other actresses who would much better suit the campaign!!

Jennifer on

Seriously? Doesn’t she look like tranny? Or maybe a man that had a sex change to a woman? She was only selected because of mommy and daddy…but then again her mommy feels the need to photograph herself in a bikini to show everyone cause she needs people to think she’s hot. Not to mention…both parents married people much younger than themselves…so no wonder she’s messed up!

Rumer Willis got a job… as a model. | Jamielynn Spears: Tell-All on

[...] [From People] [...]

Learning Media - Rumer Willis to Front New Badgley Mischka Campaign on

[...] Rumer Willis to Front New Badgley Mischka Campaign “I was thrilled and honored to be chosen to represent the Badgley Mischka brand,” says the actress Read more on People Magazine [...]

Rumer Willis Gets Gig as Face of Badgley Mischka | mandywalkingstick on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

marks_georgann on

Horse faced cronyism.

Give us a break. Is this fair?

another indication that who you know is more important than how you look as a model.

kneu on

um, yeah

Latest on Kate Middleton’s Dress, Rumer Willis for Badgley Mischka, and More! : InStyle.com What's Right Now on

[...] 2. Rumer Willis landed a fashion campaign as the new face of Badgley Mischka.[People] [...]

Rumer Willis Will be the Face of Badgley Mischka on

[...] judging by how great she looks in this picture we feel this could be promising. Mark and James told People that they “adore Rumer, she is glamorous, youthful and fun,” adding that she “captures [...]

meme on

i wonder how much her parents paid them?

Tizzylish on

Rumor is so homely…

Rumer Willis Is the New Face of Badgley Mischka! | Arletanate's Blog on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! « Your Online Oracle on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! | Hollowear64's Blog on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Susan on

I don’t care for Rumer’s name. But that isn’t her fault, blame Demi who prides herself in being ‘eccentric’. As for why/how Rumer got her modeling gig, all you have to do is look at her tall and slender, dainty body. She is model material. If I was her, I would lighten my hair three shades in order to soften her features a bit. Other than that she looks gorgeous, as is. Congrats Rumer, hope you have a great time with your new modeling job.

michele on

Just because she is the offspring of two hollywood players does not make her the best candidate for the job. POOR CHOICE!!!

Rumer Willis Is the New Face of Badgley Mischka! | Carensilkey's Blog on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! « Inf’s Realm on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! « What I Have To Say on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

The Morrigan on

I think it’s great that an “unconventional” girl has been chosen. Possibly the nepotism of Hollywood has helped her because of her parents. Yet the clothing line she will represent obviously sees something “else” about her. Stop this callousness and celebrate uniqueness…after all..tis the season to be “kind.”

Rumer Willis Is the New Face of Badgley Mischka! | Wolfcigliola's Blog on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

charlene on

sorry but she is not pretty at all has a nice body and money cant have everything i guess

Rumer Willis Is the New Face of Badgley Mischka! | Graciahillson's Blog on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Who Is That Celeb » Blog Archive » Rumer Willis Is the New Face of Badgley Mischka! on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! | Just Baker Sharing on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! « Jimkirk1971's Blog on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! | Find Emails on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

Rumer Willis Is the New Face of Badgley Mischka! | nellemacia on

[...] was thrilled and honored to be chosen to represent the Badgley Mischka brand," Willis, 22, said in a statement. "Working with Mark and James is an incredible [...]

FIRST LOOK: Rumer Willis Models for Badgley Mischka | SabDesi - entertainment and news portal on

[...] Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first [...]

Chaos on

It’s actually kind of a shame.. you so so many who get work done who don’t need it and while she isn’t a total dog.. I think she is one of those that truly could drastically improve their features with a couple of very common and routine procedures.. say what you will.. call it unique, interesting, real, different but everyone on this site knows that she’s gotten this opportunity because of her parent’s celebrity.. if she actually had to compete with other girls without that behind her… she would be at the end of the line.. not hating, just being real..

FIRST LOOK: Rumer Willis Models for Badgley Mischka - redcarpets.com on

[...] Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first [...]

Nancy on

Sorry, Rumor, you seem to be a sweet girl, but you’re just not model fodder. Mark Badgley and James Mischka got the publicity they wanted by targeting Bruce and Demi’s daughter. And Rumor got the publicity she wanted by modeling their clothes.

Although this IS a publicist’s dream, it just lessens my opinion of the Badgley Mischka line, stooping to this cheap shot for attention, rather than let their line speak for itself. Seriously, guys… “Entertainment Tonight”? Really?!

Jay Smith on

Nice figure but hair needs revamping and she could do something with her chin!

bob on

Good that she’s not a Barbie; bad that she got the job because of her parents…

My Blog » Blog Archive » Rumer Willis: I Raid My Mom’s Closet on

[...] Mischka’s newest face, 22-year-old Rumer Willis, is no stranger to the fashion world. As the daughter of the [...]

Wedding Cakes on

As I website owner I conceive the written content here is very superb , thanks for your efforts.

bbb on

Your paper is very helpful to me. You have different opinions in the identical things. The paper you have issued is what We’re thinking about, so I hope that you can issue more great papers that fit this description. I will continue to focus upon you.

Rumer Willis nieuw gezicht Badgley Mischka « StyleToday on

[...] Bron: People [...]

 

From Our Partners