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Jessica Simpson Building a $1 Billion Fashion Empire

12/07/2010 at 01:00 PM ET

Jessica Simpson to Launch Sportswear LineJamie McCarthy/WireImage

With her southern charm and girl-next-door appeal, it’s hard to believe that Jessica Simpson is in fact a fashion powerhouse, sitting at the helm of a nearly $1 billion empire. But with retail sales of her successful lifestyle brand totaling $750 million this year, that is precisely what her line of shoes, accessories, denim, swimwear, watches and fragrances have turned the newly-engaged star into, reports WWD. And her secret, according to Vince Camuto, founder and CEO of Camuto Group, the main licensee for Simpson-branded merchandise, is her approachability. “People like her,” he tells WWD. “People look at her as a style icon.” So much so that Jess is broadening her brand even further, launching a contemporary sportswear line of stylish separates including jackets, woven and knit bottoms, as well as tops and dresses, all priced from $39 to $129. “This new sportswear line reflects my evolving style, which combines comfort, femininity and flirty fun,” Jessica said in a statement. The new collection will be available at more than 650 specialty and department stores throughout the U.S. and Canada starting in the fall of 2011. Tell us: What do you think of Jessica Simpson’s burgeoning empire? –- Hana Choi

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Showing 132 comments

Jacqueline on

Simply stated…Good for her!

TL on

I think she is awesome! She represents all of us curvy women out there!!! Jessica is beautiful inside as well as outside! Go Jess!!! Much happiness and success to you!

Susan on

Ha! I am only the second commenter? Does that mean, just how I think, that noone cares?!

kymlayla on

I love Jessica purses…honestly I think I’m addicted to them….I wish I could wear her clothes but she doesn’t have a plus size line…well at least not in the STL I don’t see any plus sizes…So Jess if you read this please think about making a TRUE plus size line…I can be your model if you need me to…lol

aefs on

No Susan it just means that thankfully all the others with negative comments at the ready aren’t off the school bus yet. Too bad you ditched today to post yours. Grow up & change your focus.

Sandra Abadie on

I LOVE THE LOOK OF ALL YOUR FASHION YOU HAVE SUCH GOOD TASTE, MY ONLY QUESTION IS I HAVE NEVER SEEN YOU WITH A HANDBAG THAT HAS YOUR NAME? WHY??

Kiki on

I think the article hit it exactly—Simpson is a likeable and approachable celebrity. The worst the tabloids can talk about her is about her weight, and that may even make her more likeable. She’s stayed normal and hasn’t imploded like other young celebrities. It’s nice to see that and congratulations on her success.

Mona on

I must admit I tried to resist buying things from her line when it was introduced. I thought her line would be like every other celebrity trying to break into the fashion industry but her products are very attractive, unique and very fashionable. I love her shoes, purses and other accessories. I’ve never seen any clothing by her that I have to have yet but I wish her the best and continued success with this and her future marriage. She’s a very nice lady, met her once in NYC while out to dinner.

Susan on

well i guess you must be unemployed then? i work the night shift and go to school so yes, i do happen to be home right at the moment? maybe you are just another one of the ones that stick to her fan club because you have a weight problem. just look at some of the other comments that are bringing up plus sizes huh? WTF? Anyway to get a word in for their cause entitled “oh i cant’ put the hamburgers and fries down so lets joing the JS fan club”. (Yeah, i don’t weight 300 pounds either!)

Sarah on

i LOVE her shoes! When they first premiered the heels were ridiculously high (5+ inches) but now she has toned them down and they are more like 3-4 inches (most) and i L-O-V-E, love them.

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