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Jennifer Lopez Named L’Oréal Paris Global Brand Ambassador
Jennifer Lopez has been taking the fashion world by storm recently, whether striking a pose with her twins in the new Gucci kids campaign or teaming up with husband Marc Anthony for their Kohl’s lifestyle collection, and now the multi-talented superstar is turning her attention to the beauty business. The glam mom of two-year-old tots has signed a multimillion-dollar deal with L’Oréal Paris to be their global brand ambassador, fronting their 2011 television ad campaign, reports WWD. Her debut ad, shot in N.Y.C. last month, will focus on the brand’s EverSleek hair care products and air during the Jan. 16 Golden Globes. “What I wear and how the hair and makeup is and how I move and choose to move in the [ad] campaign says a lot for the product and what we are trying to portray,” Lopez told WWD. And while this new partnership is sure to add some extra shine to Jennifer’s superstar status, don’t expect the entertainer-turned-fashion designer to change up her signature style anytime soon. “I don’t think it’s a secret how I choose to wear and present myself with Old Hollywood glamour looks,” she tells the publication. “I’m not going to have the Lady Gaga hat on. That is not my style.” To check out behind-the-scenes clips from J.Lo’s L’Oréal shoot, visit the L’Oréal Paris Facebook page on Jan. 16 or catch the print ads in February magazines. –Jessie Goldberg
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