Tom Brady Scores with UGG Endorsement Deal

12/01/2010 at 01:40 PM ET

    Tom Brady Kicks Off His Cleats for UGG Partnership
    Courtesy Ugg, inset: Amy Sussman/Getty

    The boot of choice among style stars like Sarah Jessica Parker and Jimmy Choo‘s Tamara Mellon, UGG Australia is now turning its attention to men, with a little help from Tom Brady! Lending his handsome face to the first-ever UGG men’s campaign, the NFL superstar will front ads for the brand’s fall 2011 collection of super-comfy boots, outerwear and accessories. “I have worn and loved the UGG brand for a long time,” Gisele Bündchen‘s man said in a statement. “This collaboration gives me an opportunity to work with a leading global brand with a great history and a true vision for the future of its men’s collection. It’s an exciting time to be part of the UGG Australia team.” And with Brady on board as the first athlete endorser for UGG’s global men’s campaign, this is one partnership that’s sure to be a touchdown. Tell us: What do you think of Tom Brady’s UGG endorsement deal? Jessie Goldberg

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