Emma Watson Turns Her Nose Up at Celebrity Fragrances

11/25/2010 at 10:00 AM ET

Emma Watson on Celebrity Perfumes
Richie Buxo/Splash News Online

Harry Potter star Emma Watson may have fans clamoring to replicate her sophisticated style, but unlike some of Hollywood’s hot young things, she’s notoriously refused to lend her name to just any fashion or beauty project. And, she says, if there’s one form of celebrity licensing that truly confounds her, it’s celebrity scents. “I can’t understand this fragrance thing,” she tells the British Press Association. “Why would you want to smell like somebody else? Don’t you want to smell like yourself?” While Eau de Emma won’t be hitting beauty counters anytime soon, fashion collaborations are something she has been more open to, recently contributing and modeling for fair-trade clothing collection Free People and posing alongside younger brother Alex in a series of ads for luxury collection Burberry. “I love it, and I will continue to work in the fashion industry,” she says. “I am interested in ethical fashion, I want to make a difference and it’s nice to contribute.” –Justine Harman

FILED UNDER: Beauty , Emma Watson , Fragrance

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Emma Watson » Emma Watson Turns Her Nose Up at Celebrity Fragrances on

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Lou on

I really like you Emma.You are not about the money.You do things only if you feel they are right.Finish school,stay away from drugs,and never change for anyone.You are not only a real woman(and the most beautiful one and that),but you have a great personality and thats why everyone adores you.I hope when you find someone,its because it was love at first site.In other words,you will know when you like someone when they absolutley stun you and take your breath away.Kind of the same way i feel for you.

ED on

Typo: Emma collaborated with People Tree, not Free People

A on

Agreed with ED – typo on Free People. Free People is most definitely NOT Fair Trade – they employ many people in sweatshop conditions.

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nik111 on

She goes to Brown University. Ms. Watson will forge her own intelligent future without selling out.

Jen on

celebs put their names on perfume if they think it smells good, and this is the reason why some people will try these perfumes. Wearing a celeb brand perfume does not mean the celeb wears it and people want to smell like them. Emma just comes off as snooty with this comment. Brown university so what…and does really having a pixie cut make one more intelligent as well? I dont think so

Diane on

Finally, someone with a brain! Although my one exception is Celine Dion fragrances. They ROCK!!!

It's true on

The celebrity fragrance thing really is beating a dead horse. Britney, Beyonce, Usher, Tim McGraw, Faith Hill, Shakira, Halle Berry, JLo, SJP, Antonia Bandaras and on an on and on… It’s being done so much there’s no where new or original they can go.

I like Emma!

Josh on

Does posting a snarky comment about someone’s hair cut make a person right? I don’t think so. More people need to think like Emma does, then we won’t have celebrities putting out a new fragrance every other month. For all her fame and wealth, she seems down to earth and intelligent, and she is a great role model for young girls.

tink1217 on

Emma is a breath of fresh air as far as celebrities go. Hope she finishes school. She seems like such a sweet and smart girl.

Erica on

Thank you, thank you, thank you! Finally a celebrity that feels as I do! I value my individuality and deliberately go out of my way to avoid buying anything that has a celebrity’s name on it. Why would I want to be exactly like someone else just because they’re famous?? My one exception has been Jessica Simpson shoes, but I held out for a long time before I finally caved. However they’re not well made so I’ve been avoiding them too lately…

Tiff on

so if someone buys celebrity brand of perfume they are trying to smell like them so if you buy a brand of celebrity clothing does that mean they are trying to dress like them??? That was a really dumb comment on her part…Maybe they buy it because it smells good?????? Sounds a little judgmental to me…why does she care?

Delia on

makes sense to me..I would never purchase a scent with a celebrity name on it-In most cases I probably would not like the celebrity and probably not the scent either……Give me Dune by Dior or BOnded No 9/Nuits of NYC anyday!

Delia on

Bonded No 9/Nuits of NYC or Dune by Dior……Simply class……………

windyblue on

Emma is young yet, and wants to go to college, and enjoy her self. She is very pretty, and knows fashion, is more money in it.
I do not blame her that she wants zero to do with perfume, that either sells, or does not.

Andy on

Her style being..she looks like a boy…

jim messmer on

She obviously is referring to “ho’s” like KK who sit in a room with some chemists and become “perfume moguls” As for comments regarding Brown U. and her “snooty” persona, again she is so much more accomplished than these high school graduates( maybe) whose celebrity is defined by their porn tapes. It’s sad that there are people out there that see KK and her ilk as some sort of models to be emulated. Says alot about these peoples intelligence.

lanam on

i like emma bc she thinks for her self and doesn’t follow the hollywood trends….good for her :) she is such a gorgeous young lady w/such intelligence that she will go far on her own w/out kissing hollywood’s butt…i also wanna add, i love her hair cut it goes w/her petite frame…

kyilita on

No one with self value is going to wear a fragrance just because it has a famous name attached to it. i personally wear it because i like the smell. i think she is going over board with her comment and opinoin on celeberty fragrances. i still think she is amazingly pretty and has a special twinkle to her :)

Mary on

Awww Emma, and I thought I couldn´t like you more!Now that´s a healthy role model for young ladies!

MelDee on

The best Celebrity fragrance by far is JLO Glow! I love that stuff!

James on

Geeze, I just want to abduct her, and bring her to Southern California, where she can teach some of these Hollyweird fly-by-nights the meaning of the word “class”.

So very unfair, The UK gets Emma, and we get Christina Aguilera and Lady Gaga!

Emma Watson: ‘I’m happy doing fashion’ - Digital Spy | Fashionista 365 on

[…] star said that she would rather concentrate on her fashion career than create her own scent. …Emma Watson Turns Her Nose Up at Celebrity FragrancesPeople […]

Limner on

Ok, she doesn’t want to smell like everyone else. So why would she want others to wear what she likes to wear??? She’s smart. She’s more intelligent than most American actresses her age. They’ll copy her un-original hair cut, wear the clothes she wears and . . . What else? Get an education like her? :D

Limner on

And another thing! So many people are allergic to man-made scents. Why not bathe and be done with fake smells. That goes for people who use such pollutants that also numb your olfactory organ to stink. Clean house, clean clothes and clean body odor. ;)

Emma Watson Turns Her Nose Up at Celebrity Fragrances – People Magazine | RIP Dobby on

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C on

She always comes across and holier than thou , and snobby .

Jon on

That’s understanable, at least she’s willing to do it with Fashion!

Emma Watson Not a Big Fan of Celebrity Fragrances | Showbiz News on

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Courtney on

Emma should shut her mouth some celebrity fragrances end up as legendary as their celeb front person. do I have to Mention Elizabeth Taylor White Diamonds again which is still the best selling celebrity fragrance Ever or Jennifer Lopez’s Glow. both of which have many flanker scents. granted Liz is a totally different animal than J.Lo as an a five time best actress oscar nominee double winner something Ms Watson will never be nor La Lopez

Cookie on

Everyone knows that perfume and cologne smells different on different people. Dumb comment, Emma. Sorry.

Chris on

“Emma just comes off as snooty with this comment. Brown university so what…and does really having a pixie cut make one more intelligent as well? I dont think so”

Oh Jen, LOL. And you just come off as petulant with that comment. Nowhere did she say that her pixie cut made her more intelligent.

I really hate it when women rip apart the appearance of other women. Not the kind of sisterhood I hope for.

Chris on

Limner, LOVE the comment about copying her education! We can only hope. :-)

Niki on

Amen, Emma! Smart girl. And to anyone hating on her haircut- your jealousy is obvious.

Pinky on

I agree who wants a dime store fragrance named after them sandwiched on the aisle between Celine Dion and Beyonce. Perfume should be classic not trendy.

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[…] like Emma Watson won’t be releasing her own fragrance line anytime […]

xuyuan on

Hack again?!

beatssolo on

heartbeats by lady gaga}

TL on

So how is that Lancome deal working out for her? You know, all those commericals for that fragrance. LOL

martha on

lol, do you guys ever get the story right? I know your just a gossip rag and not a news organization like you fancy yourselves, but com’on you suck.

Cosyfamily on

Hi,Good post this will really help me. I will recommendate your post.Thank you again. Have a good time. Hope we can exchange our idea frequently.

Clifford Yepiz on

It’s perfect time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or advice. Maybe you can write next articles referring to this article. I wish to read more things about it!

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