Kim Kardashian Kicks Off Her Heels for Sneaker Deal with Skechers

11/23/2010 at 09:30 AM ET

Kim Kardashian Kicks Off Her Heels for Sneaker Deal with Skechers Jason LaVeris/FilmMagic

Kim Kardashian is taking off her heels and shaping up for a new sneaker deal. The 30-year-old reality star announced on Monday that she and mom Kris Jenner are teaming with Skechers to promote the brand’s Shape-ups fitness footwear. “When I was in New York, I wasn’t working out,” Kardashian told PEOPLE at an L.A. press conference. “I was feeling so depressed.” But all that apparently changed when she was sent her first pair of Shape-ups. “I honestly would wear them just all around the hotel. The fact that I would feel something without even having to set foot on a treadmill just made me feel better.” Now “hooked on” her new kicks, the style icon admits they’re also a great addition to her workout wardrobe. “I like neon,” she says. “My shoe selection even before Skechers had always been really unique, and I pretty much wore simple, basic outfits, so you want your shoes to be your statement piece.” Now “a little more toned” in her “legs, butt and stomach,” Kardashian is ready to take on Jenner in a Shape-ups challenge. “I’m probably gonna win because I have a little secret [Kim’s] not ready for,” Jenner said. Not breaking a sweat, Kardashian quickly quipped: “I don’t really brag. I think it’s a sign of weakness.” To shop the Kardashian’s new shoes of choice, visit skechers.com. –Melody Chiu

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Showing 39 comments

Jon on

That’s nice to hear, good luck, sorry Kim was a little depressed over not working out in NYC, though! Also, I wish WWE Raw Superstar, Randy Orton, a speedy recovery from his Knee Injury and I hope he gets The WWE Title Back soon? It was not cool what The Nexus did to him before his 1st WWE Title Match, and I liked Raw Superstar, John Cena’s, fairwell Speech and later costing Wade Barett The WWE Title, though it sucks Orton lost The Title to 2010 MITB Winner, The Miz, also a Raw Superstar and Nexus are Raw Superstars as well!

Lyn on

Ala..if you can’t say anything nice. don’t say anything at all!

Rachel Phillips on

This is funny considering earlier this year she was featured many pics with her Reebok EasyTones on her Twitter account.

Ala on

Lyn – what is a comment section for if you can’t state an opinion, regardless whether it’s positive or negative?
Besides, if Jon can rant about WWE’s Raw episode, which is completely irrelevant to this article, why can’t I post a negative opinion on this article?

asha on

what are the Kardashains going to promote next? toilet bowl cleaners? There is not much left for them to make money off of.

brian on

kris looks like Adam Lambert, Khloe looks like Sasquatch, Kim looks like a blow up doll, Kourtney is the only pretty one!

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Meems on

Wow Brian, I’m going to assume you’re a 13 year old boy because your comments are that inmature.

Khloe is not that big, she’s just taller than the bunch, and they are all attractive in their own way.

Those of you criticizing them promoting things are sad because if you were offered money you would do the same thing. As for the shoes though anyone with some brains knows they are just a gimmick and are not equal to going to the gym. But hey more power to them for making money by promoting them.

jess on

please… make them stop…

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liv4luv on

Kourtney is very pretty, but the other girls and mom are pretty also. Having celebs endorse products must be profitable, but I think these shoes are ridiculous. If high heels don’t shape up legs and butts, nothing will.

Janice on

You negatives are just mad because Skechers don’t want you. Grow up, get a life. Can’t you people be happy for anyone???

Jessica on

Most, not all, but MOST people whould do exactly what they’ve done, given the opportunities they’ve been given! Instead of picking on them don’t read the article!

Self on

I can only hope one fine day Kris take Kim and Khloe for a ride and accidently drives off a California Cliff. That is the only way we can be rid of them.

Me on

Just do not buy anything these hogs promote.

LPW on

The Kardashians are just as phenomenal as Sarah Palin! (No compliment intended.)

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Julieta on

kourtneyy looks soo cute!!!!

shawnda on

keep up the good work kardashian ladies so many young ladies are not doing anything positive with themselves these days. congrats on ur business empire

Nell on

Well, although they’re not perfect (who is?) I like the Kardashians, and I <3 Shape Ups :)

I have very bad arthritis in my hips and legs (I'm only 27) but these shoes mean I can walk for 1.5 hours instead of only 20 minutes, and Skechers always make me feel like I'm wearing slippers :P

If I could be a spokesperson for the company I would. Good on the Kardashians!

Lena on

If I could promote myself and make money on just being me, I would do it in a minute. I don’t fault them. Their mother Kris is obviously a marketing genius. This woman has single-handedly made money off of each of her daughters and her son.
Instead of calling them names and berating them, I applaud that family.

packer on

I will not buy anymore Skechers. The Karadashian are to much for me.

Tammy on

How funny that Kim and co. had a line w/ bebe and bebe and Skechers severed ties. So she is basically signing on w/ a line that is essentially bebe’s enemy. Good Job Kim! bebe sucks!

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anilu on

any haters who says negative things to say about the Kardashians, are mad because they are living on unemployment and also because they are not making any money. they wish if they were given the opportunity to have a great deal to endorse a great product like skechers shoes they wont be hating on anyone.

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air jordan 23 on

That is very deep, benefit, good article, ah, look forward to new ideas, thank you

nike air max bw on

That is very deep, benefit, good article, ah, look forward to new ideas, thank you

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ferragamo shoes on

This is really interesting, You’re a very skilled blogger.

Maria on

Good for you KK. Although i dont know why you dont want to wait until you get married. As ceirleitbes, young people look up to you and want to live the same lifestyle. What kind of contribution are you making to the global society about bearing repeatedly out of wedlock? Well I know you will be a good mom to all your children including lil Scottie, your first born that you adopted to mess up and be a bad example to your kids.

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