Kim Kardashian Kicks Off Her Heels for Sneaker Deal with Skechers

11/23/2010 at 09:30 AM ET

Kim Kardashian Kicks Off Her Heels for Sneaker Deal with Skechers Jason LaVeris/FilmMagic

Kim Kardashian is taking off her heels and shaping up for a new sneaker deal. The 30-year-old reality star announced on Monday that she and mom Kris Jenner are teaming with Skechers to promote the brand’s Shape-ups fitness footwear. “When I was in New York, I wasn’t working out,” Kardashian told PEOPLE at an L.A. press conference. “I was feeling so depressed.” But all that apparently changed when she was sent her first pair of Shape-ups. “I honestly would wear them just all around the hotel. The fact that I would feel something without even having to set foot on a treadmill just made me feel better.” Now “hooked on” her new kicks, the style icon admits they’re also a great addition to her workout wardrobe. “I like neon,” she says. “My shoe selection even before Skechers had always been really unique, and I pretty much wore simple, basic outfits, so you want your shoes to be your statement piece.” Now “a little more toned” in her “legs, butt and stomach,” Kardashian is ready to take on Jenner in a Shape-ups challenge. “I’m probably gonna win because I have a little secret [Kim’s] not ready for,” Jenner said. Not breaking a sweat, Kardashian quickly quipped: “I don’t really brag. I think it’s a sign of weakness.” To shop the Kardashian’s new shoes of choice, visit skechers.com. –Melody Chiu

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Showing 39 comments

liv4luv on

Kourtney is very pretty, but the other girls and mom are pretty also. Having celebs endorse products must be profitable, but I think these shoes are ridiculous. If high heels don’t shape up legs and butts, nothing will.

Janice on

You negatives are just mad because Skechers don’t want you. Grow up, get a life. Can’t you people be happy for anyone???

Jessica on

Most, not all, but MOST people whould do exactly what they’ve done, given the opportunities they’ve been given! Instead of picking on them don’t read the article!

Self on

I can only hope one fine day Kris take Kim and Khloe for a ride and accidently drives off a California Cliff. That is the only way we can be rid of them.

Me on

Just do not buy anything these hogs promote.

LPW on

The Kardashians are just as phenomenal as Sarah Palin! (No compliment intended.)

Your morning fashion and beauty report: Speculation on royal wedding gown as Kate and William … | thefanfashion.com on

[...] from her ususal high-style stilettos, but Kardashian says she is eager to get the exercise. [People] [...]

Julieta on

kourtneyy looks soo cute!!!!

shawnda on

keep up the good work kardashian ladies so many young ladies are not doing anything positive with themselves these days. congrats on ur business empire

Nell on

Well, although they’re not perfect (who is?) I like the Kardashians, and I <3 Shape Ups :)

I have very bad arthritis in my hips and legs (I'm only 27) but these shoes mean I can walk for 1.5 hours instead of only 20 minutes, and Skechers always make me feel like I'm wearing slippers :P

If I could be a spokesperson for the company I would. Good on the Kardashians!

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