Beyoncé Takes Heat for Her Banned Fragrance Ad

11/19/2010 at 03:00 PM ET

Beyoncé is Taking The Heat on Her Banned Fragrance Ad
Courtesy of Coty

When Beyoncé launched her first fragrance, Heat, in Februrary, both the scent and the campaign left you wanting more–until now. The ad for the Coty perfume has been deemed “racy-but not explicit” by Britain’s Advertising Standards Authority (ASA), who has banned the sexy commercial from running before 7:30 p.m., when kids are most likely to be sitting in front of the TV, reports WWD. And while the commercial was supposed to reflect Beyoncé’s personal ‘sexy chic’ style–not to suggest sex!–it looks like British officials are sticking to their guns. In the controversial commercial, the star appears to be lying in a state of suggested undress in the middle of a room before she rises in a barely-there red silk robe, caressing her neck while seductively singing “You Give Me Fever.” And although her first fragrance has shown to be yet another blockbuster for the star–making $3 million in one month–if her British fans want some heat, they’ll have to either wait until the sun goes down or head to a department store and pick up a bottle. But before you go anywhere, check out the commercial below and see what all the fuss is about! Tell us: Do you think Beyoncé’s Heat commercial should have been banned?Jessie Goldberg
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Showing 89 comments

Jelly on

I’m with MelissaB, I have seen much worse. The perfume is supposed to make you feel sexy, and I believed she portrayed that well. Why are people just now making a fuss and the perfume and the ad have been out for almost a year now.

Sheila on

Women buy perfume, and men buy it thinking it will make their lady look like this. Not reality. This video is wayyyyyyy over the top, and SO borderline showing a nipple, I even had a hard time watching it. This video sales a sexy body, not a fragrance.

J J on

WHOA! That’s over the top – definetly geared towards men/lesbians. It wouldn’t make me want to buy it.

Stephanie on

Most definitely doesn’t need to be on air anywhere before 10!! Wayyyy too racy and sexy for a “perfume” advertisement!! I mean seriously if she’s gonna wear that little tiny red thing, why not just go naked?!?!?!?!?!

ashley on

l love it and plus they put way worse stuff on t.v anyways like common half of the girls in adds are half naked all she did was be in a dress and rub herself at least she had some clothes on hallie berry doesnt have clothes on nor does JLo. Even music videos are starting to be like pornos. so work on about the videos ur kids watch before this add. man ppl open ur eyes and quit being so judgemental.

FYI- Beyonce, Mars, Netflix « 84 Percent Blog on

[...] Beyonce is in heat, and the British can’t take it. [...]

Denise on

She’s definitely hot, but I don’t think she is gearing this ad toward the WOMAN who would be buying this product. No one is going to buy it JUST because she’s sexy and practically showing her boobs in the commercial. FAIL.

jm on

running to the store to buy a gallon!

Hot Lyrics: Right Place For Brand New Lyrics on

[...] the original here: Watch Beyoncé’s Steamy Fragrance Ad 179 – Alejandro Sanz Beyoncé Takes Heat for Her Banned Fragrance [...]

Hot Lyrics: Right Place For Brand New Lyrics on

[...] posted here: Watch Beyoncé’s Steamy Fragrance Ad 179 – Alejandro Sanz Beyoncé Takes Heat for Her Banned Fragrance [...]

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